Browse Items (2920 total)

A conceptual framework.pdf
PurposeThe purpose of this paper is to explore the possible effects of corporate environmental activities on sustainable competitive advantage through the mediation of leadership factors and effective implementation strategies.…

Relationship Marketing Orientation Brand Equity and Firm Value The Mediating Role of Customer Value An Emerging Market Perspective.pdf
This study investigates how customer value mediates the relationship between relationship marketing and firm value, and how brand equity mediates the relationship between relationship marketing and firm value in the telecommunications industry in…

Customer Satisfaction Role of Customer Service Innovation and Price in the Laundry Industry in Ghana.pdf
The purpose of this paper is to test and examine the interrelationships amongst customer satisfaction, customer service, innovation, and competitive pricing in the laundry industry in Ghana using the covariance approach of Structural Equation…

Very little literature has been written on corporate social responsibility (CSR) activities of multinational companies (MNCs) and community needs in Ghana and Africa. Studies published pertaining to CSR in Africa is still relatively few. The…

George K Amoako - Full thesis.pdf
The concept of corporate social responsibility (CSR) has received much attention over several decades. This research aimed at investigating the impact of CSR on organisational brand value. This thesis conceptualises CSR using the stakeholder theory…

amoako-2021-distribution-intensity-and-purchase-behavior-mediating-role-of-brand-equity-in-oil-marketing-companies (2).pdf
The purpose of this research study is to investigate the relationship between distribution intensity and purchase behavior of customers in the downstream petroleum industry in Ghana mediated by brand equity. Brand equity components are brand…

The purpose of this research is to find out how teaching philosophy and curriculum design can affect graduates' employability skills. In the same way, university survival also depends on how well graduates perform in the workplace. Teaching…

CSR is important not just because it helps businesses to help society and communities but because it can help firms to build trust and identify with the needs of communities. Establishing and keeping trust with customers, communities and regulators…

A Conceptual Model of Drivers of Online Brand Engagement_ Moderating Role of COVID-19.pdf
This chapter proposes that customer relationship management (CRM) activities of firms do have influence on trust developed by customers on digital platforms of firms. Similarly, e-commerce activities also impact the trust of customers on the digital…

Relationship marketing and customer satisfaction in the Ghanaian hospitality industry_ An empirical examination of trust and commitment.pdf
Purpose
The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most…
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