Browse Items (2920 total)

Attempts by some state-owned enterprises (SOEs) to pursue rigorous branding and rebranding strategies have been met with disdain, particularly in Ghana where stakeholders and other commentators question the rationale for such strategies; labelling…

The purpose of this study was to determine the impact of Customer Relationship Management (CRM) on customer loyalty in the hotel industry. The study was conducted at the Golden Tulip hotel, Accra. The objectives of the study were to determine if…

In the twenty first century Africa has seen an increased momentum and an infusion of economic vibrancy in various sectors of the economy. In most of the countries there has been the development of a strong private sector participation in business and…

Innovation is a natural part of all human societies. Africans are probably more innovative than other races, if necessity is the mother of inventions, and yet have realised the least benefits from the exploitation of innovation in the performance of…

The purpose of this study is to have a clear understanding of how sponsorship contributes positively to marketing communications performance. The methodology is based on social survey technique, which examines opinions, behaviors, and perceptions by…

This paper seeks to investigate the relationship amongst service experience, customer satisfaction and brand loyalty in the Ghanaian telecommunication industry. Students from Central University College Accra were selected randomly to respond to a…

Purpose: The purpose of this paper is to throw light on CSR activities of mobile telecommunication companies in Ghana. The major and minor players in the Mobile

Issues concerning society are everybody's business. Therefore, individuals, larger or smaller groups, formal or informal entities, public or private firms, governmental or non-governmental organisations who are key stakeholders of society must always…

This paper aims to report as a study that contributes to the understanding of the roles of strategic corporate social responsibility (CSR) in overall organisational performance. The approach to the paper was by the review of acclaimed researches with…

This paper assesses the extent to which SG-SSB Bank Limited satisfies its customers in order to retain them and to identify the effects of customer service retention on the bank's fortunes. Regarding methodology of the study, a descriptive approach…