Browse Items (2920 total)

Relationship marketing serves the purpose of building a long-term relationship with business partners in order to minimize switching behavior and increase intention to continue business. This study assessed the relationships between relationship…

Better health status is described as an indicator of economic success or failure of nations. The availability of health care services and the physical, biological and socioeconomic environment, in which a person lives, broadly determine disease…

Due to the many private universities being established in the Republic of Ghana, the search of prospective students had become very competitive. There is therefore the urgent need to develop effective student searching strategy for the survival of a…

Customer service has become so vital and significant to consider especially in the financial business sector whether locally or globally. As banks continue to provide an increasing number of financial services and products, they face the challenge of…

The purpose of this paper is to investigate factors that influence CSR and corporate governance issues in Africa and Ghana in particular. Good corporate governance is a key part of any organisation that has and wants to maintain confidence, integrity…

The purpose of this article is to report as a study to help understand the overall role of strategic corporate social responsibility (CSR) in organizational performance. The treatment of the paper is through the review of the well-known research…

The purpose of this chapter is to investigate factors that influence corporate governance issues in Africa and Ghana in particular. Good corporate governance is a key part of any organization that has and wants to maintain confidence, integrity, and…

Today's sales force play crucial roles and are considered essential and strategic for enhancing competitiveness and sales growth. Thus, effective management of the sales force has assumed top priority for the marketing function in organizations,…