Browse Items (2920 total)

Choudary S., Van Alstyne M., Parker G. - Platform Revolution_ How Networked Markets Are Transforming the Economy - And How to Make Them Work for You.pdf

(Environmental Science and Engineering) Georg Schaub, Thomas Turek - Energy Flows, Material Cycles and Global Development_ A Process Engineering Approach to the Earth System-Springer (2016).pdf

This study seeks to identify and explain the ethical challenges in advertising, the effects of advertisements targeting children and some unethical advertisements. It also studies the ethical issues in advertising and gives examples of local Ghanaian…

Corporate reputation captures a combination of social and economic contributions that a firm makes to its different stakeholders. Besides other favourable outcomes, a positive reputation allows a firm to bond customers and charge premium prices,…

Corporate Social Responsibility Perspectives of Foreign and Local Oil Marketing Companies in Ghana.pdf
CSR activities in Ghana are undoubtedly receiving spectacular approval, either through companies’ voluntary acts to improve social conditions of the communities in which they operate or purely as a corporate strategy to enhance reputation and…

The Mediating Effect of Online Brand Engagement on Customer Experience An Emerging Market Perspective.pdf
Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic…

Conceptualising Ethical Consumption and Climate Change Mitigation Strategies in the Hospitality Industry-Challenges, Solutions, and Prospects.pdf
This study conceptualises ethical consumption and climate change mitigation strategies by exploring the hospitality industry's challenges, solutions and practices. The study selected articles on ethical and climate change issues from the Scopus and…

Response surface methodology was used to optimize the processing conditions in the preparation of cowpea tempeh. The independent factors studied were boiling time (varying from 5 to 30 min), incubation time (varying from 12 to 48 h) and incubation…

Conceptual Framework—Artificial Intelligence and Better Entrepreneurial Decision-Making__The Influence of Customer Preference, Industry Benchmark, and Employee Involvement in ….pdf
Purpose: Technology initiatives are now incorporated into a wide range of business domains. The objective of this paper is to explore the possible effects that Artificial intelligence systems have on entrepreneurs’ decision-making, through the…
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