Browse Items (2913 total)

The main objective of the study was to examine the effect of celebrity endorsement on brand promotion using Kabfam Ghana as case study. The study took a descriptive approach to the subject. The population of the study comprised all employees of…

The Emerging markets (EMs) and Frontier markets (FMs) within today’s global business economy function as the central engines of growth. Populations which previously had limited or no access to modern technological advances now enjoy product and…

This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The study explains digital marketing communication and it impact on organizational…

Total quality management (TQM) has become a reliable quality and customer satisfaction approach that can meet or exceed customer satisfaction. Previous studies have not really tied total quality management in the aspects of SERVQUAL as the major…

Total Quality Management (TQM) has arisen as a reliable quality and performance method that can meet or even surpass the expectations of stakeholders. This technique is anticipated to improve organizational performance, and has received considerable…

This study investigated the challenges that learners of English and French encountered during their participation in online language learning in a university in Ghana. The study adopted a quantitative survey approach by administering online…

This study investigated the challenges that learners of English and French encountered during their participation in online language learning in a university in Ghana. The study adopted a quantitative survey approach by administering online…

The paper discusses the difficulties that students from French speaking countries who are pursuing
their studies in a Ghanaian university face in identifying English determiners. This is a qualitative
study that analysed the difficulties that level…

This is a qualitative study that analysed the problem of subjunctive mood in English among Level 400 students in two Ghanaian universities. The data used for the analysis comprised students’ written exercises. This study adopted the contrastive…

Francophone learners who pursue further studies in Anglophone countries could face academic, social, economic, religious and political difficulties due to their literary incompetence in English language (L3). Through the method of investigation and…