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Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small…

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost…

This study analyses the market potential of renewable energy technology for household use in Ghana. The research used solar technology in the Greater Accra Region as a case study. With the research on the resource and techno-economic potential of…