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Marketing Practices of Rural Micro and Small Businesses in Ghana: The Role of Public Policy
Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, this
study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies…
study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies…
Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article
Purpose – This paper aims to draw the attention of the academic scholars to how marketing of hortitourism can take action to contribute to tourism agenda 2030.
Design/methodology/approach – Reviewing literature on tourism, this paper builds a case…
Design/methodology/approach – Reviewing literature on tourism, this paper builds a case…