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Small and medium-sized enterprises (SMEs) are non-subsidiary, independent firms which employ fewer than a given number of employees and these numbers differs from one country to the other. Notably, Small-and Medium-sized businesses (SMEs) often lack…

Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and…

This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual…