57 10 3106 https://www.repository.gctu.edu.gh/files/original/20d3af264b850b92462ff192709a85dd.pdf 277276ee5e7881859bf103566248320b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Decoding Coca-Cola Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource In 2019, the brand consultancy Interbrand ranked the world’s most important brands. Based on the perception of the brand across the world, the value that the brand adds to the company, and the brand’s future plans, Interbrand positioned Coke as the fifth most important brand in the world. Despite declining sales over the last five years, Coke’s worth was estimated at US$63.4 million, a figure that outranked Disney, McDonald’s, and Facebook (Khan, 2019). The salience of Coke is testament to the degree to which Coca-Cola has successfully constructed, cultivated, and sustained its brand for over 135 years. Its longevity and durability also tell further stories about the complex and multifaceted processes that underpin branding. Identifying these different and often obscured processes, and examining the nature of their contribution to the Coke brand, is the aim of this unique collection. As an interdisciplinary collection, the following chapters not only adopt multiple approaches; they also traverse time and space. Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2021 Source A related resource from which the described resource is derived https://scholar.google.com/scholar?start=180&q=Robert+Ebo+Hinson&hl=en&as_sdt=0,5 Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market Creator An entity primarily responsible for making the resource George K Amoako, Bernard K Okpattah Description An account of the resource Today's sales force play crucial roles and are considered essential and strategic for enhancing competitiveness and sales growth. Thus, effective management of the sales force has assumed top priority for the marketing function in organizations, particularly in emerging markets to capture the millions of newly affluent consumers. This paper assesses how sales force management leverages the dynamics of personal branding and technology-enabled sales tools in the emerging market context to improve sales force productivity and performance. Using structural equation modelling with SmartPLS, responses from 209 sales executives in the insurance and fast moving consumer goods sector in the Greater Accra region of Ghana were analysed. Results highlight the relevance of appropriate training, motivation and recruitment processes on sales force ability to develop personal branding and use of technology to … Publisher An entity responsible for making the resource available Pergamon Date A point or period of time associated with an event in the lifecycle of the resource 2018 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:Nnq8S6OXqDYC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/6430271effd6a7a070f9cb193da00187.pdf fc2eb2047e4885ef16ebf5c26b262fd0 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Therelationship between liquidity and the financial performance of non-financial firms listed on the ghana stock exchange (GSE) Creator An entity primarily responsible for making the resource Mohammed Musah, Yusheng Kong Description An account of the resource The purpose of this study was to examine the relationship between liquidity and the financial performance of non-financial firms listed on the Ghana Stock Exchange (GSE). Panel data extracted from the audited annual reports of 15 listed non-financial firms for the period 2008 to 2017 was used for the study. In the study, financial performance of the firms was measured through Return on Assets (ROA), Return on Equity (ROE) and Return on Capital Employed (ROCE), whilst the Current Ratio (CR), Quick Ratio (QR) and the Cash Flow Ratio (CFR) were used to proxy liquidity. The study adopted the descriptive and inferential techniques of data analyses. All the study variables were analyzed through the descriptive statistics of mean, standard deviation, variance, minimum and maximum values, range, skewness and kurtosis. Since the study was a correlational study, the Pearson Product-Moment Correlation … Publisher An entity responsible for making the resource available GreenField Advanced Research Publishing House Date A point or period of time associated with an event in the lifecycle of the resource 2019 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=-U-tBVYAAAAJ&cstart=20&pagesize=80&citation_for_view=-U-tBVYAAAAJ:ZeXyd9-uunAC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/ad1a5ec9951f979e74c1c94baf8b26cd.pdf 12edd03ee02c8c94a94b39b06e4bf977 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A conceptual framework Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource PurposeThe purpose of this paper is to explore the possible effects of corporate environmental activities on sustainable competitive advantage through the mediation of leadership factors and effective implementation strategies. Design/methodology/approachThe work is essentially non-empirical review of the literature with the development of a conceptual model which can be tested in a later study. FindingsThe study proposes that corporate environmental activities can give firms competitive advantage. The studies also propose that stakeholders can act as pressure thereby moderating the relationship between corporate environmental activities and sustainable competitive advantage. Leadership factors and effective implementation affect competitive advantage. Research limitations/implicationsThis study has a few limitations that must be considered and could provide guidance for future study; as this study does … Date A point or period of time associated with an event in the lifecycle of the resource 2019 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:vjZqxyZ7hS4C Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The affiliation between cash flows and the financial performance of non-financial firms: an empirical evidence from the Ghana stock exchange (GSE) Creator An entity primarily responsible for making the resource Mohammed Musah, Yusheng Kong Description An account of the resource This study sought to explore the connection between cash flows and the financial performance of non-financial firms listed on the Ghana Stock Exchange (GSE). Specifically, the study sought to examine the association between cash flows and the firms’ financial performance as measured by ROA; explore the connection between cash flows and the firms’ financial performance as measured by ROE; and to find out the affiliation between cash flows and the firms’ financial performance as measured by ROCE. This study was a quantitative study because, it mainly examined numerically measured variables with the application of statistical techniques. The study was precisely correlational in nature because, it sought to explore the relationship between cash flows and the firms’ financial performance. The study was finally panel in nature because, it gathered information on the same study units at different points in time. A balanced secondary panel data sourced from the audited and published annual reports of the Ghana Oil Company Ltd, Total Petroleum Ghana Ltd, Starwin Products Ltd, Camelot Ghana Ltd, Aluworks Ltd, Clydestone Ghana Ltd, African Champion Industries Ltd, Benson Oil Palm Plantation Ltd, Fan Milk Ltd, Guinness Ghana Breweries Ltd, Unilever Ghana Ltd, PZ Cussons Ghana Ltd, Produce Buying Company Ltd, Mechanical Lloyd Company Ltd and Sam Woode Ltd for the period 2008 to 2017 was used for the study. Both the descriptive and inferential techniques of data analysis were employed for the study. In the descriptive technique of data analysis, the mean, standard deviation, variance, minimum and maximum values, range … Date A point or period of time associated with an event in the lifecycle of the resource 2019 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=-U-tBVYAAAAJ&cstart=20&pagesize=80&citation_for_view=-U-tBVYAAAAJ:TQgYirikUcIC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/75a5f886532706ecf0f85c4bdd3e061f.pdf 4c573fd8c52b751bfde416b58537c8c7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Digital payments and financial wellbeing of the rural poor: The moderating role of age and gender Creator An entity primarily responsible for making the resource Robert Kwame Dzogbenuku, George Kofi Amoako, Desmond K Kumi, Gifty Agyeiwaa Bonsu Description An account of the resource This study aimed to evaluate the financial wellbeing experiences of digital payment systems in Ghana, an emerging economy, using a case study with special emphasis on gender and age. Quantitative data were obtained from customers and mobile money agents operating in two poor rural districts. The study established a significant positive connection between security and satisfaction, ease of use and satisfaction, and convenience and satisfaction in relation to digital payment systems in emerging markets. Also, customer satisfaction mediates trust and the digital payment experience of the poor. The findings also revealed that customer experience of digital payment systems differs based on gender and age categories. Males appeared to value ease of use rather than great customer experience, whereas females valued security over great customer experience. Great customer experience leads to stronger trust … Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:MNNNGtAgD4EC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/5c1e4be4326bb42303f0c268bfb57d29.pdf 8eb824c307dcc1f3a1522ebe49a36f89 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Improving customer service in the banking industry-case of Ghana Commercial Bank (GCB)-Ghana Creator An entity primarily responsible for making the resource George K Amoako Description An account of the resource Customer service has become so vital and significant to consider especially in the financial business sector whether locally or globally. As banks continue to provide an increasing number of financial services and products, they face the challenge of integrating these disparate systems into a coherent, efficient infrastructure, while delivering the highest level of customer service and convenience without exposing their customers to the bank’s internal system integration problems. However, banks in Ghana especially Ghana Commercial Bank (GCB) needed to improve and formalize its customer service and public relations programs. A descriptive research method was used to gather data from the respective target population. Customer service at GCB from the customers’ perspective is not satisfactory but has led to the increase in number of new customers, maintenance of existing customer and increase in profitability among others. Publisher An entity responsible for making the resource available Canadian Center of Science and Education Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:2osOgNQ5qMEC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/712f3517a5f3ab0583c0ac06e06d44ee.pdf a8b4936feb9e6d487bc9c1474d9e1816 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Re-imagining Educational Futures in Developing Countries Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Although all universities across the world are facing similar challenges due to the global pandemic, universities from emerging countries have inherent challenges that present an additional complexity to the way they can manage the impact of COVID-19 (Marinoni et al., 2020; Mogaji & Jain, 2020). Tere are challenges around the existing infrastructure; for instance, universities are underfunded by the government and have limited teaching resources. Admissions at public . Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://www.researchgate.net/profile/Varsha-Jain-6/publication/358600114_Role_of_Culture_in_Developing_Transformative_Leadership_for_Higher_Education_in_Emerging_Economies/links/64a7acfcb9ed6874a501cd5e/Role-of-Culture-in-Developing-Transformative-Leadership-for-Higher-Education-in-Emerging-Economies.pdf#page=97 https://www.repository.gctu.edu.gh/files/original/12ed201de8430501f5d3d67b1faed489.pdf 1e00f7545de61c7f5a7e71021614e52f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Online innovation and repurchase intentions in hotels: the mediating effect of customer experience Creator An entity primarily responsible for making the resource George Kofi Amoako, Joshua Kofi Doe, Emmanuel Kotey Neequaye Description An account of the resource Purpose This study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana. Design/methodology/approach Data was collected from 167 clients from a two-star hotel in Accra, the capital city of Ghana. Structural equation modelling was used to analyse the relationship between the variables. Findings Results from the analysis indicate that online innovation positively leads to higher repurchase intentions and better customer experience, affirming that customer experience leads to repurchase intentions. Thus, while online innovation leads to repurchase intentions, the strength of this repurchase intention depends on customer experience. Therefore, customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry. Research limitations/implications This study addressed only … Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:x2hKVfJWtf0C Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/3a2a52c4e262962b9b7fc84152763d41.pdf 84e85d3a31a748c55972f3b6d881cc23 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Relationship marketing and customer satisfaction in the Ghanaian hospitality industry: An empirical examination of trust and commitment Creator An entity primarily responsible for making the resource George Kofi Amoako, Emmanuel Kotey Neequaye, Solomon G Kutu-Adu, Livingstone Divine Caesar, Kwame Simpe Ofori Description An account of the resource Purpose The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most competitive business sectors with competing organisations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers. This paper examines how relationship marketing impacts on trust, commitment and satisfaction for customers in the Ghanaian hospitality industry. Design/methodology/approach A positivist methodological framework was used for the collection of data, analysis and theoretical development in this research. The data collection questionnaire was administered to 167 guests of a 3-star hotel in the Accra Metropolis. Structural equation modelling was used to ascertain the significance of the relationship that exists … Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2019 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:ybfzIt2tCtgC Language A language of the resource English