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                <text>Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&amp;T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&amp;T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.</text>
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                <text>In response to the surging COVID-19 pandemic, the government of Ghana shut down all schools on March 16th, 2020. This compelled many higher education institutions globally and in Ghana to adopt emergency remote teaching and learning (ERTL) to ensure continuity of academic work. This chapter chronicles the experiences of Ghana Communication Technology University (GCTU) with the ERTL from March 2020 to date. Specifically, the chapter discusses what they did as an institution in terms of ERTL from the perspective of management, faculty, and support services. In this chapter, the authors provide a chronology of experiences with ERTL, the rationale behind actions taken, the mode of implementation, as well as the results of ERTL for faculty and students. Based on these experiences, the chapter advocates for the adoption of the pragmatism, accessibility, content, context, and empathy (PACCE …</text>
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                <text>Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace the concept of customer service management, with many incorporating the notion into their mission statements–with many forward-thinking companies transitioning from a transactional to a more strategic view of the customer. As customers have evolved and transformed from" passive audiences" to" active players" businesses are moving away from" the old industry model that sees value as created from goods and services to a new model where value is created by experiences". Today, businesses and customers create value through customised, co-produced offerings. This co-creation of value helps firms highlight the customer’s or consumer’s point of view and improve the front-end process of identifying customers’ needs. Given the increasing recognition of the customer as a co-creator of value, perceptions of customer service quality during COVID-19 and afterwards matter to businesses in Africa looking to thrive in a new post-COVID era since customers increasingly face several choices in the bid to access consumer products and services. This book consists of seven chapters beginning with an overview detailing the importance of customer service matters to Africa’s development and ending with a discussion of the future directions for enhanced customer service delivery in Africa. Each chapter in this book includes actual customer service and delivery practices from various countries on the African continent, including Egypt, Ghana, and South Africa, and …</text>
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                <text>Emergency Remote Instruction (ERI) in Times of COVID-19 Pandemic: Experiences of Educators at Zimbabwean Higher Education Institutions&#13;
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                <text>As part of COVID-19 containment measures, the World Health Organization&#13;
(WHO) declared the rapidly spreading disease to be a pandemic on 11 March&#13;
2020, (WHO, 2020), leading to most countries in Africa declaring a state of&#13;
emergency. Zimbabwe, in particular, declared a state of emergency on 17&#13;
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to close operation by 24 March 2020. Universities, college campuses, and&#13;
higher education institutions cancelled classes and closed their doors following government directives that aimed to contain the COVID-19 pandemic&#13;
(Hodge, 2020). Furthermore, a number of universities worldwide shifted to&#13;
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afected by COVID-19, research and experience have shown that of all the&#13;
sectors of society, including the education sector, particularly at the tertiary&#13;
level, appear to have been most greatly afected and, therefore, require a more&#13;
pragmatic approach to resolution (Anifowoshe et al., 2020).&#13;
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                <text>The saga of the returnee: Exploring the implication of involuntary return migration, for development. A case study of the reintegration process for Ghanaian migrant workers …</text>
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                <text>This thesis presents findings from a study that investigated the reintegration experiences of the returned Ghanaian migrants from Libya. The study, which was conducted in four communities employed qualitative methods to uncover the many complexities of involuntary return and its implications for development in southern countries; an under-researched area in the migration-return nexus. The findings highlight the effect of the sudden loss of remittances on family expenditure, especially the education of children, and reveal the coping strategies adopted by returnees in the absence of formal reintegration assistance. Successful reintegration has not occurred for the majority of returnees who are being induced by unfavorable economic circumstances and the absence of reintegration assistance to re-emigrate. The absence of an explicit migration policy has led to the neglect of returnees and caused the nation to miss the potential benefits of return migration for development.</text>
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                <text>Dark diaspora tourism: Experiences and meanings in liminal spaces</text>
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                <text>Felix Elvis Otoo, Esi Akyere Mensah</text>
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                <text>Few tourism sites possess the combined attributes of dark tourism and diaspora tourism, and journeys to these liminal spaces can unearth complex and nuanced emotions. While previous studies have added knowledge to the experiences of diaspora tourists, little is known about the liminal experiences at dark diaspora tourism sites. While most studies attempt to explore the experiences of tourists to destinations, there is neoteric interest in understanding the hermeneutics of these experiences by offering insights into the contextual interpretation of events. To investigate these, we integrate liminality and stimulus organism theories within a framework of interpretive phenomenology methodology. Forty interviews were conducted with dark diaspora tourists. The study revealed minor and major themes including enlightenment, visceral conflicts, identity dilemmas, and renegotiation of diasporic experiences. Ultimately, it …</text>
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                <text>Household characteristics and waste generation paradox: what influences solid waste generation in Bolgatanga?</text>
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                <text>Municipal solid waste is recognised as an obnoxious local development challenge in many developing countries. The continuous struggle to ensure sustainable waste management in Ghana is a challenge of inadequate data on waste generation and the factors influencing generation. It is in this light that this paper examines waste generation rate and the influence of household socio-economic characteristics on waste generation in Bolgatanga, an urban city in Northern Ghana. The study utilised a regression technique based on ordinary least squares approach to empirically test the relationship between household variables and waste generation. The findings indicate; education, household size and fuel sources are significant but differently influenced waste generation. For effective waste management, the paper suggests a priority focus be given to education and recommends for future studies further analysis of …</text>
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                <text>Will their absence make a difference? The role of local volunteer NGOs in home-stay intermediation in Ghana’s Garden City</text>
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                <text>Purpose&#13;
The purpose of this paper is to examine the role of non-governmental organizations (NGOs) in home-stay arrangements in Ghana’s cultural city, Kumasi, and further assess NGO intermediation of home-stay from home-stay operators’ and international volunteer tourists’ perspectives.&#13;
Design/methodology/approach&#13;
A mixture of quantitative and qualitative approaches is used to target three main stakeholders of volunteer tourism including international volunteer tourists, home-stay operators, and local NGOs.&#13;
Findings&#13;
There are seven major roles played by volunteer NGOs in the home-stay arrangement. However, from operators’ perspective, NGOs may hinder the economic viability of home-stay through inadequate/low payment.&#13;
Originality/value&#13;
The study highlights the unexplored brokerage role of NGOs in volunteer tourism in home-stay intermediation and its implications for sustainable tourism.</text>
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                <text>The role of global south volunteer NGOS in home-stay arrangements in Ghana: the parallel of Simmel’s mediator hypothesis?</text>
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                <text>Results&#13;
The results of the study revealed roles that could be broadly grouped into coordinator, conciliator, and marketer/promoter (Figure 1). The coordination roles basically are geared towards ensuring that guests are placed in appropriate homestay accommodation facilities and are taken care of by their respective host families:</text>
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                <text>Re-conceptualizing volunteer tourism organizations roles: A host perspective</text>
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                <text>Esi Akyere Mensah, Elizabeth Agyeiwaah, Felix Elvis Otoo</text>
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                <text>While volunteer tourism organizations (VTOs) remain important intermediaries in the practice of volunteer tourism, questions remain on the role they play in serving the interests of host communities. This paper explores the role(s) of VTOs in a rural volunteer tourism hub in Ghana from a host community perspective using a phenomenological inquiry. An integrated framework of Critical/Institutional Analysis and Development (C/IAD) was used to examine host community experience with VTOs' role. Data was collected through focus group discussion and in-depth interviews with 43 residents of Asebu - Ghana. The study revealed that while VTOs act as facilitators and interpreters of local culture, issues of over-regulation and protectionism isolate guests from the host as well as rob some host of any meaningful socio-economic benefits and interactions.</text>
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