37 10 3106 https://www.repository.gctu.edu.gh/files/original/09e1a2c28b60304fe801089f50e66127.pdf 99515c0099595484f8c9d152495e636e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Innovation and marketing in Africa–a Ghanaian perspective Creator An entity primarily responsible for making the resource George K Amoako, Joshua Kofi Doe, Felicia De Heer Description An account of the resource Innovation is a natural part of all human societies. Africans are probably more innovative than other races, if necessity is the mother of inventions, and yet have realised the least benefits from the exploitation of innovation in the performance of marketing and business activities. This paper reviews literature from various sources to throw more light on the issues and challenges that confront the exploitation of innovation and marketing in Africa. Based on the evidence given the paper suggests areas where attention need to be drawn in order to enhance Africa’s ability to exploit innovations and marketing. Publisher An entity responsible for making the resource available Inderscience Publishers Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2014 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:_FxGoFyzp5QC Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Digital marketing and sustainability competitive advantage: A conceptual framework Creator An entity primarily responsible for making the resource George Kofi Amoako, Gifty Agyeiwah Bonsu, Antoinette Yaa Benewaa Gabrah, George Oppong Appiagyei Ampong Description An account of the resource The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer different kinds of personalized campaigns that companies can use to communicate with their customers. Many companies including retail, manufacturing, wholesale, and several others are exploiting digital marketing as a component of their overall sustainable marketing strategies to attain a competitive edge over their counterparts. Therefore, this research proposes that digital marketing relates to sustainability competitive advantage. The research argues that social media green marketing, ecological marketing orientation, social media corporate social responsibility, cause-related marketing, and digital marketing have a positive relationship with sustainability competitive … Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:oFn-K-OQSCAC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/e199b64a8059a02d97f731ab2f1d07da.pdf 6aaaa172f17438cd468277a71145e317 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A class of U-ample I-semigroups Creator An entity primarily responsible for making the resource RU Ndubuisi, KP Shum, RB Abubakar, MA Mbah Description An account of the resource In this paper, we study U-ample I-semigroups and obtain its structure theorem. It is proved that a semigroup is a U-ample I-semigroup if and only if it can be expressed by W GBR (M, θ), namely, the weakly generalized Bruck-Reilly extension of a monoid. This result not only extends and amplifies the structure theorem of I-bisimple semigroups given by RJ Warne, but also generalizes the structure theorem of*-bisimple type AI-semigroups given by Y. Shang and L. Wang in 2012. Date A point or period of time associated with an event in the lifecycle of the resource 2021 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=AhSMvB8AAAAJ&pagesize=80&citation_for_view=AhSMvB8AAAAJ:hFOr9nPyWt4C Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Embracing Environmentalism By Assessing The Sustainability and Adoption Of Biomass As Boiler Fuel In The Manufacturing Industry Creator An entity primarily responsible for making the resource Naana Tetebea Oyirifi, Ruhiya Abubakar, Emmanuel Kwame Effah, Nana Agyeman Prempeh, Amevi Acakpovi Description An account of the resource This study was designed to investigate the sustainability of using biomass as fuel for industrial boilers within the manufacturing sector, with particular reference to Cargill Ghana Limited, located within the Free zones enclave of Tema. The research was designed to achieve four specific objectives including; The identification of the social-economic benefits of using biomass as boiler fuel; Examination of the potential environmental impact of biomass as boiler fuel; Determination of the impact of fossil fuel cost on the adoption of biomass as boiler fuel; and Identification of the challenges which hinder sustainability in the adoption of biomass as boiler fuel. Adopting a convenient sampling model, a sample size of 65 was evaluated from Cargill’s population of 187 using sample calculator. The primary data was collected with the aid of interviews and questionnaires administered on suppliers and staff respectively. The acquired data was analysed with tables, pie charts, histograms and mathematical interpretations for the demographics, and tables along with central tendencies of frequencies for the main survey. The findings reveal that an average of 74.1% of the participants agree that biomass as a boiler fuel has some socio-economic benefits. While majority of the participants remained neutral, only 28.6% indicated that the adoption of biomass has environmental consequences. The findings further show that 73.1% of the people agree that the continuous increases in the prices of fossil fuel have triggered high adoption of biomass. Lastly, 54.2% of the participants believe that climatic factors such as, land allocation and land tenure; occupational accidents … Date A point or period of time associated with an event in the lifecycle of the resource 2024 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=AhSMvB8AAAAJ&pagesize=80&citation_for_view=AhSMvB8AAAAJ:blknAaTinKkC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/9ecee71bf85fbca64c7606d04fde4bf8.pdf 2fbeb070ce5a590a0febcae890e7c5e9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Effect of QR code and mobile money on performance of SMEs in developing countries. The role of dynamic capabilities Creator An entity primarily responsible for making the resource Klenam Korbla Ledi, Enya Ameza-Xemalordzo, George Kofi Amoako, Bernice Asamoah Description An account of the resource The purpose of the study is to examine the effect of QR code payment and mobile money on the performance of SMES in developing countries and the moderating role of dynamic capabilities. A survey method was used to gather data from the target population of SMEs that are making use of digital financial services in their business transactions. A total of 206 SMEs responded to the questionnaires. The study found that both mobile money usage and QR code payments have a significant and positive impact on SME performance. In addition to that, the study revealed that the effect of dynamic capabilities on firm performance was also statistically significant. The study also found the moderating effect was statistically significant for mobile money payments. However, for QR code payments, the moderation effect was not statistically significant. These findings imply that it is prudent for SMEs to adopt digital financial … Publisher An entity responsible for making the resource available Cogent Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:3_f9JqYsqVQC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/6b798b0c882e4672fa21a08068bcb3e9.pdf e4e90903a2e98247eef02b056f73f7ab Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of Engineering Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A review of energy demand management systems and progress of energy supply and demand matching in Ghana Creator An entity primarily responsible for making the resource Ruhiya Abubakar, SR Shankapul, Nana Osei Darkwa, Samuel Akwasi Frimpong Description An account of the resource Recent unruly energy crisis Ghana is facing and ways to control it, has led to the completion of an extensive literature search both in the specific field of research (energy systems) and specific topic of research (energy demand and supply matching), which revealed the gaps in literature leading to a proposed topic of research that seeks to embark on the development of a model for the prediction of domestic energy demand and usage in Ghana. The aim of this work is to identify the gaps in literature with respect to the specific topic of research and consequently defining a research problem identified from the limitations and recommendations made for further research works. Specific objectives are then formulated, which include; analyzing the inadequacies of the existing practices and factors to arrive at demand and supply for domestic energy consumption in Ghana which stipulated the need to unveil the progress of energy supply and demand gap for domestic energy consumption in Ghana and ways to mitigate the existing gap. Date A point or period of time associated with an event in the lifecycle of the resource 2017 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=AhSMvB8AAAAJ&pagesize=80&citation_for_view=AhSMvB8AAAAJ:0EnyYjriUFMC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/85bf879fe7b0b8dc329a9b4b2d18493d.pdf 337ca6aea299af46b7487008d8db093e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Corporate social responsibility and purchase intentions: perceptions and expectations of young consumers' in Ghana Creator An entity primarily responsible for making the resource Emmanuel Kotey Neequaye, George Kofi Amoako, Mayqueen Attatsitsey Description An account of the resource Despite the growing practice of corporate social responsibility (CSR) within the telecommunications industry of Ghana, it has received limited research attention. Thus, the primary purpose of this study is to examine perceptions and expectations of consumers' regarding Airtel Ghana CSR initiatives, consider their impact on purchase intentions and identify any gap between consumers' perceptions and their expectations of Airtel Ghana CSR initiatives. A cross-sectional survey was adopted for this study and the study is quantitative in nature. The results suggest philanthropic and legal CSR were the current main drivers of Airtel Ghana consumers' purchase intentions. However, based on their expectations, Airtel Ghana consumers' wished their purchase intensions were driven by economic and ethical CSR practices instead. The researchers' discuss managerial and theoretical implications of the research results … Publisher An entity responsible for making the resource available Inderscience Publishers (IEL) Date A point or period of time associated with an event in the lifecycle of the resource 2019 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:8p8iYwVyaVcC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/bdb650bbc5289f5cfbafc3acac700807.pdf c7d1b83eff34b4aff59752deeeee8a65 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A conceptual framework: creating competitive advantage through green communication in tourism and hospitality industry Creator An entity primarily responsible for making the resource George Kofi Amoako, George Cudjoe Agbemabiese, Gifty Agyeiwaa Bonsu, Genevive Sedalo Description An account of the resource This chapter examines the effect of green advertising and packaging activities on sustainable competitive advantage—the mediation role of effective implementation strategies. The study proposes that corporate environmental activities such as green advertising and packaging with a well-executed effective implementation strategy can give tourists and hospitality companies a competitive advantage. The combination of two major communication tools, namely advertising and packaging, to achieve one of the Sustainable Development Goals in green marketing is unique. Moreover, the chapter proposes that green advertising and green packaging strategies do not result automatically in competitive advantage for firms. Strategies must be effectively implemented to achieve competitive advantage. Implementation of green advertising and packaging of the tourism and hospitality industry can lead to a … Publisher An entity responsible for making the resource available Springer International Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:gFrPXmx1TSsC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/04aa3902cdcb7bda270e98894689620f.pdf 7e7c743eb6b74c6bd860f1c0b9a13748 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Entrepreneurial orientation, social media and SME performance: an emerging economy perspective Creator An entity primarily responsible for making the resource Patrick Amfo Anim, Emmanuel Arthur, George Kofi Amoako Description An account of the resource Purpose This study examines the role of social media adoption (SMA), opportunity recognition (OR) and opportunity exploitation (OE) in mediating the relationship between entrepreneurial orientation (EO) and the performance of newly established small and medium-sized enterprises (SMEs) in emerging economies, with a particular emphasis on Ghana. Design/methodology/approach This study adopts a post-positivist philosophical stance and uses a quantitative approach and a survey design. A purposive sampling technique was used to select 336 SME owners and managers from Ghana’s manufacturing, trading and service sectors. Questionnaires were administered to source the empirical data for this study. Structural equation modelling (SEM) was used to analyse the proposed hypotheses. Findings The results reveal that EO positively and significantly influences the performance of new-born SMEs. SMA, OR and OE partially mediated this relationship. Practical implications This study is a wakeup call to policymakers, practitioners, managers and owners of recently established businesses. Policymakers should provide support and resources for newly established SMEs to adopt effective social media marketing strategies, bolstering their online presence and customer engagement. Simultaneously, they should invest in entrepreneurship education and create an environment conducive to innovation to cultivate an entrepreneurial mindset among fresh SMEs. Business owners and managers should proactively monitor market trends and consumer preferences, adapting their strategies to identifying and seizing emerging opportunities. Originality/value This study introduces a significant novelty to previous literature and one of the first to employ the dynamic capability theory to examine the interplay between EO, SMA, OR and OE in influencing the performance of new SMEs in the context of emerging markets. Furthermore, it extends the scope of understanding of the mechanisms through which SMEs can prosper in these dynamic environments. This unique combination of theoretical framework, comprehensive variables and contextual focus sets this study apart from existing research, enriching the literature on SME performance in emerging markets. Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2023 Source A related resource from which the described resource is derived https://scholar.google.com/scholar?oi=bibs&cluster=13578234495670037499&btnI=1&hl=en Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/5c8b0102a8ff1e17f4fcabe8be10cd5d.pdf b4fdd3b2300d2b9b4f7ca6e554e8f9ab Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource An analysis of the impact of strategic marketing on profitability of rural banks–A case study of Dangme Bank Creator An entity primarily responsible for making the resource George K Amoako, Kwasi Dartey-Baah Description An account of the resource The purpose of this study is to examine the factors that influence strategic marketing in relation to profitability in rural banking in Ghana. The research was conducted to see how management and employees follow strategic marketing programmes in delivering superior quality service to their customers and how customers view the service that they receive from the bank. Data was collected from primary and secondary sources. The research revealed that strategic marketing has an effect on the profitability of rural bank services; it revealed that Dangme Rural Bank was marketing oriented and were practicing strategic marketing very well. All employees and the management were conscious of strategic marketing process and activities. Publisher An entity responsible for making the resource available Canadian Center of Science and Education Date A point or period of time associated with an event in the lifecycle of the resource 2012 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:IjCSPb-OGe4C Language A language of the resource English