268 10 3117 https://www.repository.gctu.edu.gh/files/original/21548612735221227ecb32796a4077ac.pdf f0a5b8958645c0e8bb4ea1f0000a2c62 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Management and Case Analysis: An Integrated Approach Creator An entity primarily responsible for making the resource Lori Anderson, Dirk Buengel, Joseph J. Simpson Subject The topic of the resource Strategic Management Publisher An entity responsible for making the resource available Virginia Tech Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2025 Format The file format, physical medium, or dimensions of the resource PDF Rights Information about rights held in and over the resource This resource is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License Language A language of the resource English Type The nature or genre of the resource Text Description An account of the resource Strategic Management and Case Analysis: An Integrated Approach is intended for students in undergraduate business programs taking a course in strategic management. Because strategic management synthesizes many business topics and takes a holistic view of business, strategic management courses are often senior-level capstone courses. Most undergraduate business school students begin their business education with a broad introductory business course and then concentrate on courses in their major. Then they return to a broader lens of business to cap off their business education at a higher level of learning. This textbook supports this level of comprehensive learning. If used with a senior-level capstone course, this textbook supports seniors to synthesize their business education through the lens of strategic management and helps them understand how businesses become successful by leveraging their competitive advantage. This textbook integrates strategic management and case analysis, with cases linked from an open access collection of business strategy cases, RMIT Strategic Management Case Studies. Students will get the most out of this textbook if it is used with cases that students analyze. https://www.repository.gctu.edu.gh/files/original/5e5918e7c308de59d0c630b297cfc676.pdf 97c0c51f5b68b1a662c039ef57aa7922 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Management, Concepts & Cases Competitiveness and Globalization 8th Edition Creator An entity primarily responsible for making the resource Michael A. Hitt Publisher An entity responsible for making the resource available South-Western Cengage Learning Date A point or period of time associated with an event in the lifecycle of the resource 2009 https://www.repository.gctu.edu.gh/files/original/13af75c3da88417ac711e4ae384a9589.pdf 2691476000ad055adb18e57c1ae01033 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Management. Competitiveness & Globalization 9th Edition Creator An entity primarily responsible for making the resource Michael A. Hitt Publisher An entity responsible for making the resource available South-Western Cengage Learning Date A point or period of time associated with an event in the lifecycle of the resource 2011 https://www.repository.gctu.edu.gh/files/original/c9d890db6ca8dbe996bddcab63982b9d.pdf fb5f678658c5beb6ec1c522b36604535 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Marketing Communications of African Universities Creator An entity primarily responsible for making the resource Robert Ebo Hinson. Description An account of the resource Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and exceed these needs. These marketing activities of tertiary institutions should usually be carried out through the execution of purposeful conversations with all the university brand stakeholders, and this is the function of brand marketing communications. Brand marketing communications seeks to integrate multiple consumer contact points that occur through the purchase of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about higher education brands. Persuasive brand communications is a critical pillar in the successful marketing efforts of universities worldwide, and this new edited book focuses on marketing and brand communication issues from an African perspective. This chapter introduces the coverage and contents of the book, highlighting the different themes and chapters. Source A related resource from which the described resource is derived https://gala.gre.ac.uk/id/eprint/26167/7/26167%20MOGAJI_Strategic_Marketing_Communications_Of_African_Universities_Introduction_%28AAM%29_2019.pdf Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/2fcf56f0aec4a2aa94162c1eb6f6b50c.pdf b755997abf15fa8c2a1088441cf61ed1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Marketing of Higher Education in Africa Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and exceed these needs. These marketing activities of tertiary institutions should usually be carried out through the execution of purposeful conversations with all the university brand stakeholders, and this is the function of brand marketing communications (Mogaji, 2016). Brand marketing communications seeks to integrate multiple consumer contact points that occur through the purchase of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about higher education brands. Persuasive brand communications is a critical pillar in the successful marketing efforts of universities worldwide, and this new edited book focuses on marketing and brand communication issues from an African perspective. Africa is the second-largest continent, both in area and population, of the seven continents in the world. The continent is vast as is its education system designed to meet the educational needs of its citizens; however, there is a dearth of insight into this vast education system, especially its higher education institutions despite the fact that higher education is known to support countries’ social, economic, and cultural progress (Alcaide-Pulido, Alves, & Gutiérrez-Villar, 2017). While acknowledging the limited theoretical insight into marketing higher education in Africa (Maringe & Foskett, 2002; Ivy, 2008) research abounds on higher education in the developed countries, highlighting a gap in knowledge that needs to be filled. Universities in Africa are continually advancing towards providing better quality education (Olaleye, Ukpabi, & Mogaji, 2020). While there is a shortage of funds for existing universities, governments are still creating more universities, private institutions are also establishing universities to meet these growing demands, and likewise, universities in the developed countries are opening international branch campuses in Africa (Chee, Butt, Wilkins, & Ong, 2016; Maringe, 2009). The changing demographics of prospective students in Africa is also changing – they are more demanding, mobile, and tech-savvy and take time to search for information (Michael, 2004). These dynamics within the sector is necessitating the need for strategic marketing of higher education as universities are becoming more business-oriented in the competitive higher education market (Ndofirepi, Farinloye, & Mogaji, 2020). Marketing of higher education is necessitated based on the need to deliver a service to the market to those who can afford it (Mogaji & Yoon, 2019). In other words, some prospective students want to acquire tertiary education, and likewise, some universities need more students in order to remain commercially viable. Universities need to be strategic to portray how different and unique they are as this becomes a competitive advantage (Mackelo & Drūteikienė, 2010) and building this unique brand image as a university means more significant advantages are possible (Hemsley-Brown & Oplatka, 2006). The African context with these marketing dynamics, however, needs to be acknowledged. A significant challenge that colleges and universities in Africa face apart from the state and standards of the campuses is that they are not deemed to be competitive enough for consumers to perceive them as offering better products and services than their competitors. Besides, there are external challenges, often not in control of the university. There are challenges with the countries in terms of safety, security, and opportunities, as well as the macroeconomic stability living standards, inflation, and unemployment. The challenges of African universities are multifaceted. They face unique developmental challenges located in narratives of poverty, postcolonialism, coloniality, and more recently, decolonisation (Maringe, 2020). There is a gap in knowledge with regards to the marketing of higher education on the continent as the strategies adopted in the developed countries with a developed educational sector may not necessarily work in Africa (Mogaji, Farinloye, & Aririguzoh, 2017). Even though there are some developed higher education systems in Africa, such as in South Africa and Egypt, there is still a gap in knowledge about the African higher education market. Thus, there is need for better understanding of the higher education market and importantly their marketing challenges which informs the marketing communications strategies to be adopted. This book fills that gap in knowledge. It addresses one of the many sectors involved in developing the capacity of universities in Africa. While there are challenges with the administration of the universities, funding structure, curriculum, and quality of education (Maringe, 2005; Mogaji, 2019), this book focuses on the strategic marketing communications of the universities as they engage with various stakeholders and enhances managers’ decision-making capacity. This book offers empirical insight into the higher education market across the continent. It offers significant theoretical and marketing practice implications for academics, higher education administrators, and practitioners on how best to reach out to prospective students in the competitive higher education market using digital media and creating a brand that stands out. Likewise, international practitioners aiming to market to prospective African students or wishing to start partnerships with existing African universities will 2 Emmanuel Mogaji et al. also find this relevant in understanding the dynamics of the African higher education market. We hope that this book meaningfully advances our comprehension of marketing higher education in Africa and that it will stimulate further research. Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/1f83ccad70d566f5edf118ae8748588a.pdf 874ddbac1f75e3f289c3b45c5bccea24 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Marketing of Higher Education in Africa Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource The higher education landscape is changing. The global competition for students’ enrolments has increased around the world. Universities are competing within their home market as well as in the international market. As government funding for public universities is reducing, there is pressure on universities to seek additional income by increasing their student enrolment. Attracting and enrolling students has become increasingly more challenging, as student behaviour is changing. These challenges present the need for higher education institutions to be more strategic in their approach to reaching out to prospective students. This concluding chapter on strategic marketing of higher education in Africa presents practical implications and critical insights into strategic marketing and brand communications of higher education institutions in Africa. Agenda for future research were also provided. It is anticipated that this will shape further discussion and theoretical advancement which will be relevant for scholars, students, managers, practitioners, and policymakers in the field of higher education marketing. Date A point or period of time associated with an event in the lifecycle of the resource 2020 Source A related resource from which the described resource is derived https://www.taylorfrancis.com/chapters/edit/10.4324/9780429320934-17/conclusion-emmanuel-mogaji-felix-maringe-robert-ebo-hinson https://www.repository.gctu.edu.gh/files/original/a706fb0ffecf5b445263ca2df77ef7a5.pdf 73d2060d174de3f07e249c4b11b7d268 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic People Management and Development: Theory and Practice.6th Edition Creator An entity primarily responsible for making the resource Gary Rees and Ray French Subject The topic of the resource Human Resource Management Publisher An entity responsible for making the resource available Kogan Page Date A point or period of time associated with an event in the lifecycle of the resource 2023 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/10be2d271453adeab63b2ffcbab271f8.pdf 7e4967f141c673c1bf59e431e02a4e67 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Planning for Public Relations(2020).6th Edition Creator An entity primarily responsible for making the resource Ronald D. Smith Subject The topic of the resource Public Relation Management Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2020 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/b36e481877d5d3106990a13fe977a1b6.pdf c8b9b40b33f2e0a1af78259b329ac059 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Graduate School Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Security Management-A Risk Assessment Guide for Decision Makers.2nd Edition.(2019) Creator An entity primarily responsible for making the resource Karim, Vellani Subject The topic of the resource Business Decision Management Publisher An entity responsible for making the resource available CRC Press Date A point or period of time associated with an event in the lifecycle of the resource 2019 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/e4c39c34c0d4371c96571e13da25800c.pdf d4497de96a9f69b2d79e2d9f52ec329e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Supply Chain Management Creator An entity primarily responsible for making the resource Syed Abdul Rehman Khan, Zhang Yu Subject The topic of the resource Procurement, Logistics and Supply Chain Management Publisher An entity responsible for making the resource available Springer International Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2019 Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English