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                <text>THE EFFECTS OF TOTAL QUALITY MANAGEMENT PRACTICES ON BUSINESS PERFORMANCE IN THE TELECOMMUNICATION SECTOR</text>
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                <text>Total Quality Management (TQM) has arisen as a reliable quality and performance method that can meet or even surpass the expectations of stakeholders. This technique is anticipated to improve organizational performance, and has received considerable attention in recent times. Previous studies have not tied effectiveness of overall quality management techniques in business of the Ghanaian telecommunication sector, hence the need for this research. This study investigates the influence of total quality management strategies on the telecommunications industry’s business performance. Questionnaires were used in the study as survey instruments to collect information about the impact of TQM methods on business performance. To assess the situation, eight hundred (800) responses were received from, employees and top management of MTN Ghana Ltd. The study established that principles applied to total …</text>
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                <text>Assessing the influence of total quality management on customer satisfaction in the telecom industry: a TQM–SERVQUAL perspective</text>
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                <text>Total quality management (TQM) has become a reliable quality and customer satisfaction approach that can meet or exceed customer satisfaction. Previous studies have not really tied total quality management in the aspects of SERVQUAL as the major influence on customer satisfaction in the Ghanaian telecommunication sector, thus the need for this research. As customer satisfaction continues to rise, telecommunication customers expect service quality to improve to meet their satisfaction. The quality of service determines the customer satisfaction level in a service industry, such as telecom. Effective total quality management would result in better service quality. SERVQUAL is arguably the model to assess the effectiveness of customer satisfaction in the service industry. The aim of this study is to assess the influence of total quality management on customer satisfaction in the telecom industry from a TQM–SERVQUAL perspective. The study relied on questionnaires to gather data about the TQM services on customer satisfaction. A self-completion questionnaire was administered to customers and employees of MTN Ghana and Vodafone Ghana. Both companies operate with the same procedures and equipment, hence the need to use the same apparatus for all contacted customers and employees. There were 800 respondents from both companies’ employees and customers, although 850 questionnaires were administered. Descriptive statistical analysis was used through the questionnaire. The investigators also ran preliminary tests such as reliability, validity, and multicollinearity tests to ascertain if the received data were reasonable enough …</text>
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                <text>This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The study explains digital marketing communication and it impact on organizational growth. It is known in today’s marketing world that, digital medium of communication has become new norm for most organizations. It is important to note that social media space has huge audience therefore it is right to target from the various social media platforms. The study examines digital communication medium like visual advertising, social media (Facebook, Instagram and WhatsApp), E-mail and also website. The target population was 200 clients of Kelondo, however the sample size of 200 was determined by using Muller and Brewer (2003) formula: n= P/1+ P (δ) 2. Therefore, the size was 193. The questionnaire used for this research consisted of only closed–ended questions. The survey was created using Google forms online platform and distributed randomly through social media platforms like WhatsApp, and personal contacts. The online survey contained multiple choices which allow respondents to express themselves by selecting the best possible answers to the questions asked. This enabled us to collect and analyze accurate information collected. The quantitative data collected through the questionnaire was coded in Statistical Package for Social Sciences (SPSS) a tool for data analysis. I then went forward to analyze the data and the answers were then available in tables and chart.</text>
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                <text>Corporate Governance and Total Quality Management Implementation in The Telecom Sector, Ghana</text>
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                <text>The Emerging markets (EMs) and Frontier markets (FMs) within today’s global business economy function as the central engines of growth. Populations which previously had limited or no access to modern technological advances now enjoy product and service novelty, especially within the telecommunication sector. The leapfrogged generations of technology made them seize the opportunity for improved living conditions through mobile telephony. This paper seeks to analyze the performance of telcos in an emerging market, using some selected telecommunication companies in Ghana as a case study. The objective of this study is to investigate the effects of corporate governance on the implementation of total quality management (TQM) policies in the telecom companies. This investigation provides a basis by which telecommunication companies can configure, generate and develop consistent, flexible and adoptive corporate governance features and total quality management (TQM).&#13;
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                <text>The main objective of the study was to examine the effect of celebrity endorsement on brand promotion using Kabfam Ghana as case study. The study took a descriptive approach to the subject. The population of the study comprised all employees of Kabfam Ghana (Head Office). They are three (300) in number. Looking at the small number of population, all 300 employees were sampled out for the study. Hence the sample size for the study was 300. The study adopted a purposive sampling technique. Questionnaires have been utilized as a tool for data collecting. The Social Science Statistical Package (SPSS) was utilized for data analysis. Modern day consumers are well informed and intelligent; they know that famous people are paid for this and may not even utilize the items. Celebrity advertisement has transformed the conventional manner of marketing entirely. The study therefore concludes by identifying a positive relationship between celebrity endorsement and brand promotion. It was recommended that companies should also closely evaluate celebrities’ suitable personalities for promoting their items. Also, organizations involved should undertake cost-benefit analysis to ensure that the sum paid to the celebrities’ services is worth the usage of a celebrity.</text>
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