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The purpose of this paper is to investigate how consumers in emerging market respond to sustainable development goals initiatives by marketers and firms. The study seeks to identify how sustainable marketing strategies contribute to attaining the SDGs in Ghana, a developing and emerging country in sub-Saharan Africa.&#13;
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                <text>This paper investigated the moderating role of organizational culture on the relationship amid green marketing practices as well as financial performance of manufacturing firms. The survey utilized a self-administered questionnaire approach, gathering a total of 270 completed responses for data analysis utilizing Smart PLS-SEM (version 4). The study noted the occurrence of a significant positive relationship amid green internal marketing as well as financial performance. Second, there is a significant positive effect amid green marketing communication as well as financial performance. Third, there is a significant negative relationship amid green strategy as well as financial performance. However, the connection amid green product as well as financial performance is insignificant. Moreover, organizational culture has a significant moderation effect on the relationship amid green strategy as well as financial performance. Furthermore, organizational culture has a significant moderation effect on the relationship amid green product as well as financial performance. In addition, organizational culture has a significant moderation effect on the relationship amid green marketing communication and financial performance. However, organizational culture has an insignificant moderating effect on the relationship among green internal marketing as well as financial performance This investigation underscores the necessity of adopting a comprehensive strategy to enhance the financial performance of firms. Managers must focus on strategic alignment, leadership commitment, employee engagement, effective communication, and continuous improvement to …</text>
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In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between environmental catastrophes and unsustainable human activities. However, some aspects of green marketing, including green product experience, trust, satisfaction and loyalty, remain underexplored. This study aims to assess how green product experience and trust in green labelling influence perceived value, satisfaction and loyalty towards green products.</text>
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In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between environmental catastrophes and unsustainable human activities. However, some aspects of green marketing, including green product experience, trust, satisfaction and loyalty, remain underexplored. This study aims to assess how green product experience and trust in green labelling influence perceived value, satisfaction and loyalty towards green products.</text>
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