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                <text>The coronavirus disease 2019 pandemic posed a big obstacle for nations as it affected the anticipated cash flows from the tourism and hospitality industry. Many tourist destinations have suffered as a result of the coronavirus disease 2019 crisis. Tourism and hospitality have been major source of revenue, and nations depend on them to augment their budgetary issues and support the provision of basic public services. Ethical tourism, responsible tourism, social justice, and sustainable tourism promise to be effective tools to execute this reputation agenda, which scholars have ignored. This paper proposes a conceptual framework that shows the effect of sustainability actions and justice on stakeholders in the tourism and hospitality industries, presently and for future generations. An in-depth literature review was employed using papers on sustainability actions. Using Scopus-indexed journals, 88 articles from …</text>
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                <text>This paper develops a conceptual framework through non-empirical analysis to validate the relationship as well as the role of personal branding in individual performance and career success; thus outlining the relevance of personal branding in performance management and also the measures of individual performances. Bodies of literature made up of personal branding, employee performance and organizational performance were used. This paper subjects the statements made by researchers on performance and personal branding to critical scrutiny. The model in this paper suggest that there is a positive relationship between personal branding and personal performance. The paper found out that to attain or maintain the degree or level of personal branding, certain key moderators and performance measures must be taken into consideration.</text>
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                <text>This chapter surveys the literatures on managerial innovation and provides a wide and structural view of management system philosophy and e-tourism. It gives a historical perspective of MIS (Management Information System) and the related concepts like Decision Support Systems, Executive Support Systems, Business Process Automation, Management Control Systems, Global Distribution Systems, Transaction Processing Systems, etc. Learning from the case of auto industry like AutoXchange, this chapter seeks for the strategic use of information and communication technology in tourism. Here MIS includes modern information technology like data mining, wireless devices in the era of “Travel, Tourism and Technology”. The above mentioned systems are used in big businesses, but this chapter also explores the effect of such technologies on small businesses. Finally, this chapter proposes to apply e-CRM …</text>
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                <text>Undoubtedly, the competitive business environment arising from current global economic challenges and the rapid technological advancement among other pertinent issues, pose a serious challenge for businesses especially, those within emerging market enclaves. This situation necessitates proactive measures, innovation as well as strategic approaches to change management in a bid to salvage most of these businesses from collapsing. This research aims at examining the role played by strategic change management in emerging markets from the Ghanaian perspective. In view of this, the study reviewed related literature from electronic books, articles and reports on areas such as emerging markets, strategic management and change management practices. Observations from this research include highlights of the significant challenges faced by businesses in emerging markets due to difficulty in obtaining …</text>
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                <text>Employees can be made ambassadors of organisations if well motivated. Employees who have bought into the vision of organisation can bring about positive change management. There are a number of factors that can affect the brand of a company. These factors could be the key players of organisational success as the perception of a company's brand is very critical for its survival or failure. In survival strategies employed by many consultants for corporate restructuring and turn around management, change management and its strategic processes are very crucial for the enhancement of the corporate brand. This paper seeks to suggest the levels of applying these processes for both internal and external stakeholders and its impact on brand enhancement and corporate image. The authors have however proposed a conceptual model in the research work to further substantiate the suggestions made.</text>
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                <text>A conceptual framework: creating competitive advantage through green communication in tourism and hospitality industry</text>
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                <text>George Kofi Amoako, George Cudjoe Agbemabiese, Gifty Agyeiwaa Bonsu, Genevive Sedalo</text>
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                <text>This chapter examines the effect of green advertising and packaging activities on sustainable competitive advantage—the mediation role of effective implementation strategies. The study proposes that corporate environmental activities such as green advertising and packaging with a well-executed effective implementation strategy can give tourists and hospitality companies a competitive advantage. The combination of two major communication tools, namely advertising and packaging, to achieve one of the Sustainable Development Goals in green marketing is unique. Moreover, the chapter proposes that green advertising and green packaging strategies do not result automatically in competitive advantage for firms. Strategies must be effectively implemented to achieve competitive advantage. Implementation of green advertising and packaging of the tourism and hospitality industry can lead to a …</text>
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