120 10 3108 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource CSR practices of multinational companies (MNCs) and community needs in Africa: evidence of selected MNCs from Ghana Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource Very little literature has been written on corporate social responsibility (CSR) activities of multinational companies (MNCs) and community needs in Ghana and Africa. Studies published pertaining to CSR in Africa is still relatively few. The relationship between company size and CSR activities has not been established through research in Ghana and Africa. Many MNCs in Ghana and Africa are striving to paint a picture of their companies as being highly socially responsible due to competition in the global market. The aim of this paper is to investigate the effects of the CSR contributions of Multi National Companies (MNCs) on local communities. This study also focused on investigating the reasons for the numerous CSR activities by these MNC’s and the benefits that these communities get. Five MNC’s (Vodafone, MTN, Unilever, Nestle and Shell) CSR activities were selected because they have invested … Publisher An entity responsible for making the resource available Springer International Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2016 Source A related resource from which the described resource is derived http://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:1EqfMoDn7-AC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/e6b99b708c438a0244f6061a793e545c.pdf 3b5e3c0a6d44e616e38d91aa25ac30c9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Using corporate social responsibility (CSR) to build brands: A case study of Vodafone Ghana Ltd Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource The concept of corporate social responsibility (CSR) has received much attention over several decades. This research aimed at investigating the impact of CSR on organisational brand value. This thesis conceptualises CSR using the stakeholder theory approach as a brand building tool to increase organisational brand value emphasising the strategic importance of CSR and its potential to create mutually beneficial outcomes for organisations and their stakeholders. This thesis proposes that firms can gain increased organisational brand value and enjoy superior performance by incorporating CSR as an integral component of their corporate brand building strategy. A new and empirically tested CSR-brand strength-organisational brand value conceptual framework was developed in this thesis. The data was analysed to identify the significant relationships amongst these three main variables using the structural equation model (SEM) PLS.The first round of data collected were qualitative and was subjected to content analysis. It comprised of responses from the general public, customers, academic and industry practitioners. The results pointed out that most respondents understood what CSR is about and were aware of Vodafone‘s CSR activities in Ghana. They also indicated that culture has an effect on organisational CSR practice and CSR practice is more proactive in the Western world. The purpose of the second round of data analysis was twofold: to perform confirmatory factor analysis for each of the 65 variable in the model; and to use the structural equation model to examine the hypothesised relationships between CSR, brand strength and … Date A point or period of time associated with an event in the lifecycle of the resource 2017 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:VnuxuLaQPLMC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/c267cc9487d00bcb3425de0f20ebc31f.pdf 07828306732ee2713eb7f69742bd28b2 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Distribution intensity and purchase behavior-mediating role of brand equity in oil marketing companies (OMCs): an emerging markets perspective Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource The purpose of this research study is to investigate the relationship between distribution intensity and purchase behavior of customers in the downstream petroleum industry in Ghana mediated by brand equity. Brand equity components are brand perceived quality, brand awareness, brand association, and brand loyalty. The study revealed that there is a positive relationship between distribution intensity and purchase behavior through brand equity. Structural equation modelling was used to investigate the relationship among channel location, store availability (distribution intensity), and brand equity (brand loyalty, perceived quality, brand association and brand awareness) and purchase behavior. The study revealed that brand equity mediates the relationship between distribution intensity and purchase behavior in the oil marketing companies (OMCs) in Ghana. This study extends the applicability of brand equity … Publisher An entity responsible for making the resource available SAGE Publications Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:U5uP8zs9lfgC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/25a90387679b9020b1ad864063e666a9.pdf 3d4e3dac7e348dbc1cdb7354c48e6815 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Enhancing Employability Skills in Marketing Graduates Through Teaching Philosophy and Curriculum Design: A Ghanaian Perspective- Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource The purpose of this research is to find out how teaching philosophy and curriculum design can affect graduates' employability skills. In the same way, university survival also depends on how well graduates perform in the workplace. Teaching philosophy affects curriculum design which in turn could affect employability. Higher education teachers and administrators' awareness of these variables and how they interplay could enhance student employability skills. Qualitative methodology was used in this research to investigate the relationship between teaching philosophy, curriculum design, and employability skills. The data for the study were sampled from both public and private universities in Ghana. The population size for the study was 12 respondents. Publisher An entity responsible for making the resource available IGI Global Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:cww_0JKUTDwC Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The role of corporate social responsibility in business sustainability Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource CSR is important not just because it helps businesses to help society and communities but because it can help firms to build trust and identify with the needs of communities. Establishing and keeping trust with customers, communities and regulators isn’t simple and can be easily damaged or lost. To be successful in the long-term, firms need to think beyond what’s affecting them today to what’s going to happen tomorrow. This isn’t just about addressing changes to technology or the needs of customers, but also taking into account alterations in social, environmental and governance issues A couple of studies in the past revealed that reputation and competitive advantage are the results of increased customer satisfaction after engaging in CSR . This study adds to knowledge by suggesting that Corporate strategy, Human resource strategy, Research and development strategy and Product strategy can … Publisher An entity responsible for making the resource available Springer International Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2021 Source A related resource from which the described resource is derived https://link.springer.com/chapter/10.1007/978-3-030-62501-6_11 Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/364f732e0e6377eb851505e104138c3b.pdf b26c523aad8f87d8b78f019542999d49 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Conceptual Model of Drivers of Online Brand Engagement: Moderating Role of COVID-19 Creator An entity primarily responsible for making the resource George Kofi Amoako Description An account of the resource This chapter proposes that customer relationship management (CRM) activities of firms do have influence on trust developed by customers on digital platforms of firms. Similarly, e-commerce activities also impact the trust of customers on the digital platforms of firms. The model proposes further that online platform trust leads to the degree of online brand engagement. The higher the trust in the platform, the higher the likelihood of more online brand engagement of customers for the firms' brands. The proposed model however suggests that the relationship between digital platform trust of customers and brand engagement will be moderated by the impact of the COVID-19 pandemic. The implication is that the higher the COVID-19 impact, the higher the online brand engagement, and the lower the COVID-19 impact, the lower the online brand engagement. Publisher An entity responsible for making the resource available IGI Global Scientific Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2022 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:bCjgOgSFrM0C Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/3a2a52c4e262962b9b7fc84152763d41.pdf 84e85d3a31a748c55972f3b6d881cc23 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Relationship marketing and customer satisfaction in the Ghanaian hospitality industry: An empirical examination of trust and commitment Creator An entity primarily responsible for making the resource George Kofi Amoako, Emmanuel Kotey Neequaye, Solomon G Kutu-Adu, Livingstone Divine Caesar, Kwame Simpe Ofori Description An account of the resource Purpose The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most competitive business sectors with competing organisations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers. This paper examines how relationship marketing impacts on trust, commitment and satisfaction for customers in the Ghanaian hospitality industry. Design/methodology/approach A positivist methodological framework was used for the collection of data, analysis and theoretical development in this research. The data collection questionnaire was administered to 167 guests of a 3-star hotel in the Accra Metropolis. Structural equation modelling was used to ascertain the significance of the relationship that exists … Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2019 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&citation_for_view=hXmr_bYAAAAJ:ybfzIt2tCtgC Language A language of the resource English Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The effects of digital transformation, technological readiness, leadership support, and psychological contract on turnover intentions among healthcare professionals in Ghana: a … Creator An entity primarily responsible for making the resource George Kofi Amoako, Ernest Kumi, Thomas Appiah, Kwame Simpe Ofori Description An account of the resource The healthcare sector in Ghana is undergoing significant transformation, driven by the rapid adoption of digital technologies. This study explores the intricate relationships between digital transformation, technological readiness, leadership support, and turnover intentions among healthcare professionals in Ghana, with a specific focus on the mediating and moderating roles of HR practices and psychological contract. Drawing on social exchange theory, the research investigates how these factors contribute to employees' perceptions and their subsequent decisions to remain with or leave an organization. A survey method was employed, collecting data from 509 healthcare workers using convenience sampling. The study utilized covariance-based structural equation modeling and fuzzy-set qualitative comparative analysis (fsQCA) to test hypotheses and analyze causal complexities. The findings reveal that both … Publisher An entity responsible for making the resource available Springer International Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=hXmr_bYAAAAJ&cstart=20&pagesize=80&citation_for_view=hXmr_bYAAAAJ:SgM-ki2adj0C Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/9d5b0a0d52bf9f7984ea8f24137066a3.pdf b934c23280bad8be3eb9f7e70e139ec9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conceptual Framework–Sustainability Actions, Global Crises and Justice in the Future of Tourism and Hospitality Creator An entity primarily responsible for making the resource George Kofi Amoako, Genevive Sedalo, Emelia Amoako Asiedu, George Oppong Appiagyei Ampong Description An account of the resource The coronavirus disease 2019 pandemic posed a big obstacle for nations as it affected the anticipated cash flows from the tourism and hospitality industry. Many tourist destinations have suffered as a result of the coronavirus disease 2019 crisis. Tourism and hospitality have been major source of revenue, and nations depend on them to augment their budgetary issues and support the provision of basic public services. Ethical tourism, responsible tourism, social justice, and sustainable tourism promise to be effective tools to execute this reputation agenda, which scholars have ignored. This paper proposes a conceptual framework that shows the effect of sustainability actions and justice on stakeholders in the tourism and hospitality industries, presently and for future generations. An in-depth literature review was employed using papers on sustainability actions. Using Scopus-indexed journals, 88 articles from … Publisher An entity responsible for making the resource available SAGE Publications Date A point or period of time associated with an event in the lifecycle of the resource 2024 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=NogL9W0AAAAJ&cstart=20&pagesize=80&citation_for_view=NogL9W0AAAAJ:hC7cP41nSMkC Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/68ede016c4c668bb2eeb578d059c6f8d.pdf 8a372540c57363221099cc92d8cab0a7 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Text A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conceptual Framework–Sustainability Actions, Global Crises and Justice in the Future of Tourism and Hospitality Creator An entity primarily responsible for making the resource George Kofi Amoako, Genevive Sedalo, Emelia Amoako Asiedu, George Oppong Appiagyei Ampong Description An account of the resource The coronavirus disease 2019 pandemic posed a big obstacle for nations as it affected the anticipated cash flows from the tourism and hospitality industry. Many tourist destinations have suffered as a result of the coronavirus disease 2019 crisis. Tourism and hospitality have been major source of revenue, and nations depend on them to augment their budgetary issues and support the provision of basic public services. Ethical tourism, responsible tourism, social justice, and sustainable tourism promise to be effective tools to execute this reputation agenda, which scholars have ignored. This paper proposes a conceptual framework that shows the effect of sustainability actions and justice on stakeholders in the tourism and hospitality industries, presently and for future generations. An in-depth literature review was employed using papers on sustainability actions. Using Scopus-indexed journals, 88 articles from … Publisher An entity responsible for making the resource available SAGE Publications Date A point or period of time associated with an event in the lifecycle of the resource 2024 Source A related resource from which the described resource is derived https://scholar.google.com/citations?view_op=view_citation&hl=en&user=eSTq3EQAAAAJ&cstart=20&pagesize=80&citation_for_view=eSTq3EQAAAAJ:_kc_bZDykSQC Language A language of the resource English