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Linkages between livelihood opportunities and refugee–host relations: learning from the experiences of Liberian camp-based refugees in Ghana
This paper combines recent livelihoods approaches to refugee studies with a social resilience framework to explore the interlinkages between refugee–host relations and refugee coping strategies in the Buduburam camp in Ghana. The reported experiences…
Technological innovation, organizational innovation and international performance of SMEs: The moderating role of domestic institutional environment
Despite the growing research on the performance implications of technological and organizational innovation, our understanding of how they impact SMEs’ international performance is limited. Drawing from the dynamic capability and the institutional…
Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry
Purpose
The increasing number of banks in the Ghanaian banking industry has brought about intense competition in the industry. The purpose of this paper is, therefore, to examine the factors that influence retail banking customers’ loyalty…
The increasing number of banks in the Ghanaian banking industry has brought about intense competition in the industry. The purpose of this paper is, therefore, to examine the factors that influence retail banking customers’ loyalty…
Value co-creation and employee service behaviours: The moderating role of trust in employee - hotel relationship
Value co-creation (VC) is generally considered as having mutually beneficial implications for all actors involved. Nonetheless, emerging evidence on value co-destruction and its consequences on the wellbeing of co-creating actors implies that…
Qualitative Insights into Market Orientation
in Small Ghanaian Businesses
Due to their importance to economic development, small businesses are the subject of multidisciplinary streams of
business research. This current paper focuses on exploring the market orientation posture of small businesses
operating in Ghana. Cast…
business research. This current paper focuses on exploring the market orientation posture of small businesses
operating in Ghana. Cast…
The relationship between social interactions, trust, business network, external knowledge access and performance: a study of SMEs in Ghana
Abstract
Purpose – The purpose of this paper is to examine the role of social interaction ties, trust and business
networks in the acquisition of foreign business knowledge and foreign institutional knowledge. It also
assesses the effect of these…
Purpose – The purpose of this paper is to examine the role of social interaction ties, trust and business
networks in the acquisition of foreign business knowledge and foreign institutional knowledge. It also
assesses the effect of these…
Examining the marketing-corporate social responsibility nexus
Purpose – The purpose of this paper is to examine how corporate social responsibility is incorporated
into marketing strategy for a leading telecommunications firm (MTN) in Ghana. The paper examines the
corporate social responsibility practices of…
into marketing strategy for a leading telecommunications firm (MTN) in Ghana. The paper examines the
corporate social responsibility practices of…
Assessing the roles of foreign knowledge acquisition and absorptive capacity in the relationship between market orientation, innovativeness and performance
The effects of market orientation (MO) have received much attention from researchers (Ozkaya et al., 2015). Narver and Slater (1990) identified three dimensions of MO: customer orientation (CuO), competitor orientation (CoO) and inter-functional…
Strategic Marketing of Higher Education in Africa
Strategic marketing of higher education encompasses the efforts made by tertiary
or higher education institutions to develop a better understanding of the needs of
their prospective customers in order to design products and services to meet…
or higher education institutions to develop a better understanding of the needs of
their prospective customers in order to design products and services to meet…