Browse Items (640 total)

The objective of the study was to assess how banks adopt a two-way communication approach in communicating with their customers. It further examined the difference that exists between the websites of locally and
foreign owned banks operating in…

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

The…

Marketisation is the application of economic theory to the practice of higher education. This is
based on the fundamental notion of the primacy of the market as a tool for business and
strategic decisions. The market is the primary unit of focus as…

An endowment is a collection of assets invested to generate revenue for a nonproft organisation or to support specifed activities (Stepanova et al., 2020).
It has become common for higher education institutions, such as colleges and
universities,…

Today's sales force play crucial roles and are considered essential and strategic for enhancing competitiveness and sales growth. Thus, effective management of the sales force has assumed top priority for the marketing function in organizations,…

This study examines the role of environmental taxes and environmentally-related technologies in the link between natural resources and load capacity factor in G10 nations over the period 1994 to 2019. Using robust econometric techniques, the study…

This study examines the role of environmental taxes and environmentally-related technologies in the link between natural resources and load capacity factor in G10 nations over the period 1994 to 2019. Using robust econometric techniques, the study…

The concept of corporate social responsibility (CSR) has received much attention over several decades. This research aimed at investigating the impact of CSR on organisational brand value. This thesis conceptualises CSR using the stakeholder theory…

This chapter surveys the literatures on managerial innovation and provides a wide and structural view of management system philosophy and e-tourism. It gives a historical perspective of MIS (Management Information System) and the related concepts…

Information is useful for enhancing the success of export firms operating on the advantaged and
disadvantaged end of the global digital divide; in developed and developing economy contexts. As part of
a larger e-readiness survey of Ghana’s…