Browse Items (640 total)

Purpose – The purpose of this paper is to examine how corporate social responsibility is incorporated
into marketing strategy for a leading telecommunications firm (MTN) in Ghana. The paper examines the
corporate social responsibility practices of…

Periods of crisis prompt investors to look out for means of making returns even in uncertain market conditions. Investors are using stocks selected on an environmental, social, and governance (ESG) basis to mitigate the unavoidable risks of investing…

Due to growing global competition, the mining industry has suffered significant share of losses and the mining industry in Ghana is no exception. Lean operations and maintenance is a widely accepted and adopted approach across many industries and…

The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer…

Mobile money service is a major retail financial service provided by telecommunication firms and formal banking institutions in many countries in Sub-Saharan Africa. The increased patronage of mobile money services demands that telecommunication…

Globally, banks are deploying reliant data protection technologies to secure business continuity. However, information security attackers leverage on employees seldom predisposition to compromise firms' assets. The study therefore examines…

Social Networking Sites (SNSs) have become an essential part of the daily lives of billions of people worldwide. Because SNS service providers use a revenue model that relies on data licensing (selling of user data), they share user data with other…

This study investigated the use of Primolut N tablet which contains norethisterone 5mg popularly called N-tablet by users as a precoital contraceptive by women in the Kumasi metropolis of Ghana. Clients who called at any of the twenty (20) selected…

This study proposes and tests a model of how and when previous failure experience can impact on subsequent business model innovation of business-to-business (B2B) SMEs. Analysis of survey data from a sample of 182 B2B SMEs in Ghana indicates that…

Higher education stakeholders have re-strategized to identify the unique competitive causes of comfortability among students’ satisfaction. Student satisfaction has been largely observed in the literature as a significant strategy and competitive…