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- Collection: Faculty of IT Business
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IMPACT OF ENTREPRENEURS’PERSONAL VALUES, ATTITUDES, AND ROLE PERCEPTIONS ON BRAND IMAGE FORMATION: THE MODERATING ROLE OF BRAND AMBIDEXTERITY
The study examined the relationship between apparel fashion entrepreneurs’ personal attitudes, values, role perceptions, and brand image formation, focussing on the moderating role of brand ambidexterity. A cross-sectional and quantitative research…
Buyer–seller interactions and customer satisfaction–the moderating role of COVID-19 protocols: a study of small apparel fashion enterprises in the regional shopping malls in Ghana
Purpose
The study explored the relationship between buyer–seller interactions and customer satisfaction in the small apparel fashion enterprises in the emerging markets. The moderating role of COVID-19 protocols implementations on buyer–seller…
The study explored the relationship between buyer–seller interactions and customer satisfaction in the small apparel fashion enterprises in the emerging markets. The moderating role of COVID-19 protocols implementations on buyer–seller…
Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy
Purpose
In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between…
In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between…
Green perceived value and consumer attitudes in the light of the SDGs: a replication study from a developing economy
Purpose
In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between…
In the light of the UN’s Sustainable Development Goals, it is imperative for firms to adopt green practices. Green marketing is currently attracting the attention of people all over the world due to the growing awareness of the link between…
An Empirical Examination of the Impact of Corporate Governance on Organizational Performance: Evidence from Ghana Healthcare Industry
Corporate governance establishes a structure for evaluating organizational activities so that actions or work processes can be measured in a more formal and transparent manner, so that real situational reasoning can also be drawn. At the same time,…