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One of the current best practices of higher education institutions with multiple learning and teaching centers is to have standardized levels of teaching, learning and assessment especially if they all award the same degrees. Although this has been…

There is an increase in brand marketing on the websites of universities in a bid to present the kind of identities that will best promote them. This study examines the identities universities project to market their brands within the context of…

This paper presents preliminary findings from an ongoing investigation into the effect of continuous professional development (CPD) on the teaching of university lecturers. We sought to explore the experiences of lecturers who have taken part in CPD…

Is Tourism a Saviour for Ghana’s Economic Challenges? An Exploration of Demand-Side Solutions. Page 1 Is Tourism a Saviour for Ghana’s Economic Challenges? An Exploration of Demand-Side Solutions. Dr. Esi Akyere Mensah Ghana Communication Technology…

Despite the expansion of financial institutions and the proliferation of mobile financial services, reaching the unbanked and bringing them under formal financial services has become a policy concern in many developing countries. Due to the lack of…

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

The…

Interrogation of dialogic potential of
university websites in Ghana

In the world today, it is nearly impossible to efficiently sell products or services without conducting market research. Increased competition has led businesses to demand more of market research to improve on performance. The market research…

Private universities have entered into the higher education service provision market in Nigeria. With many of them competing for prospective student enrolment, it is not surprising that some of them have deployed marketing strategies to attract…