Browse Items (644 total)

This study investigates the Ghanaian retail sector, with particular focus on shopping malls and the behaviour of their patrons i.e. the shoppers. The study reveals eight (8) key mall visitation motivations and five (5) key shop attributes that…

The purpose of this study was to examine the relationship between some elements of social capital, knowledge quality,
and Small and Medium Enterprises (SMEs)’ innovativeness and export performance. Data were collected from owners/
managers of SME…

Fashion, Gaming and Digital (including Animation). Key areas include SDGs,
Fashionomics, Photography and Photojournalism. There are also higher education institutions such as the Nollywood Centre at the Pan Atlantic University
(Lagos, Nigeria) and…

Artificial intelligence is often observed as a means to automate operations, not as a device to
enhance and support human workers. When human and artificial capitals have the capability
to not only generate efficiencies within business practices,…

This study seeks to track corporate social responsibility (CSR) reporting of local and foreign banks in Ghana from 2010-2014 financial year ends. Employing a qualitative approach, data used were only annual reports sourced from selected banks’…

Purpose – Using the transportation theory, and the brand equity model, this study aims to examine how short
video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to
patronise. Further, the study…

This chapter offers a 360-degree inquiry into chief executive officer (CEO) activism in Ghana. Several theoretical/conceptual lenses (Afrocentricity and Afrocentric philosophies of sustainability; public relations for social responsibility; and…

Purpose – This paper aims to draw the attention of the academic scholars to how marketing of hortitourism can take action to contribute to tourism agenda 2030.
Design/methodology/approach – Reviewing literature on tourism, this paper builds a case…

Strategic marketing of higher education encompasses the efforts made by tertiary or higher education
institutions to develop a better understanding of the needs of their prospective customers in order to design
products and services to meet and…

Marketisation is the application of economic theory to the practice of higher education. This is
based on the fundamental notion of the primacy of the market as a tool for business and
strategic decisions. The market is the primary unit of focus as…