Browse Items (644 total)

The objective of the study was to assess how banks adopt a two-way communication approach in communicating with their customers. It further examined the difference that exists between the websites of locally and
foreign owned banks operating in…

This study seeks to identify and explain the ethical challenges in advertising, the effects of advertisements targeting children and some unethical advertisements. It also studies the ethical issues in advertising and gives examples of local Ghanaian…

Abstract
The purpose of this paper is to assess hotel websites as a marketing communication tool using Kent and Taylor’s (1998) dialogic principles. This study was executed qualitatively using content analysis of 42 hotel websites
in Ghana. The…

The factors affecting students’ choice of higher education is essential for the university’s
management. Various research across the world has been carried out to understand how students
select their preferred universities for tertiary study;…

Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, this
study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies…

Organizations are bound together with a glue which is known as culture.
Higher education institutions such as colleges and universities, just like any
other organizations, have to efectively communicate their culture in terms of
their mission,…

Purpose
This study seeks to assess the mediating role of financial service branding on investment decisions from the perspective of financial service investors.
Design/methodology/approach
Field data were obtained from 403 individuals and…