Browse Items (640 total)

  • Collection: Faculty of IT Business

One of the current best practices of higher education institutions with multiple learning and teaching centers is to have standardized levels of teaching, learning and assessment especially if they all award the same degrees. Although this has been…

This research aimed to investigate the effects of capital structure on profitability of listed non-bank financial institutions (NBFIs) on the Ghana Stock Exchange (GSE). The research used panel data obtained from the fifteen (15) companies, for the…

The main objective of the study was to examine the effect of celebrity endorsement on brand promotion using Kabfam Ghana as case study. The study took a descriptive approach to the subject. The population of the study comprised all employees of…

Debt financing plays a pivotal role in the success of both large and small businesses since it affect their profitability and solvency. The aim of this study is to examine the effect of debt finance on the profitability of SMEs within the Accra…

Liquidity and capital structure are fundamental for the survival of all organisations, as such, the management of the two should be accorded a greater attention in every working environment. The purpose of this study was to examine the effect of…

This study examined the effects of monetary policy on price stability and gross domestic product (GDP) in Ghana using a predictive data analytical model adapted from Friedman's (1982) models. Monetary policy adopted a two-target framework based on…

Service Innovation is a topic that has become relatively popular in recent years
because of its importance and the effects it has on the businesses. The purpose of
this study is to identify and understand the effect Service Innovation has on…

The purpose of this study is to have a clear understanding of how sponsorship contributes positively to marketing communications performance. The methodology is based on social survey technique, which examines opinions, behaviors, and perceptions by…
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