Browse Items (631 total)

Service Innovation is a topic that has become relatively popular in recent years
because of its importance and the effects it has on the businesses. The purpose of
this study is to identify and understand the effect Service Innovation has on…

The purpose of this study is to have a clear understanding of how sponsorship contributes positively to marketing communications performance. The methodology is based on social survey technique, which examines opinions, behaviors, and perceptions by…

The paper examines the effect of Supply Chain Management Practices (SCMPs) on Performance of Small

Human Resource Management involves a lot of roles but basically, one of the essential roles is the Recruitment and Selection of employees into an organisation and this rationale contributes to the achievement of organisational efficiency.. The…

The healthcare sector in Ghana is undergoing significant transformation, driven by the rapid adoption of digital technologies. This study explores the intricate relationships between digital transformation, technological readiness, leadership…

Total Quality Management (TQM) has arisen as a reliable quality and performance method that can meet or even surpass the expectations of stakeholders. This technique is anticipated to improve organizational performance, and has received considerable…

Purpose
– The purpose of this paper is to examine how market leaders use marketing strategies to maintain strong performance in their respective sectors within different economic contexts in an emerging developing…