Browse Items (644 total)

As part of COVID-19 containment measures, the World Health Organization
(WHO) declared the rapidly spreading disease to be a pandemic on 11 March
2020, (WHO, 2020), leading to most countries in Africa declaring a state of
emergency. Zimbabwe, in…

There is an increase in brand marketing on the websites of universities in a bid to present the kind of identities that will best promote them. This study examines the identities universities project to market their brands within the context of…

Despite the expansion of financial institutions and the proliferation of mobile financial services, reaching the unbanked and bringing them under formal financial services has become a policy concern in many developing countries. Due to the lack of…

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.

The…

Interrogation of dialogic potential of
university websites in Ghana

In the world today, it is nearly impossible to efficiently sell products or services without conducting market research. Increased competition has led businesses to demand more of market research to improve on performance. The market research…

Private universities have entered into the higher education service provision market in Nigeria. With many of them competing for prospective student enrolment, it is not surprising that some of them have deployed marketing strategies to attract…

Corporate social responsibility (CSR) in education comes in the form of private investment in educational infrastructure with the aim of developing the human capital of the society. Even though many have the opinion that the provision of universal…

Choice and decision-making in higher education have become significant areas of endeavour internationally. The rise of neoliberalism and the market in higher education seem to have fuelled this growth. Simultaneously, there has been an increase in…