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Effective implementation of internal audit function to promote good governance in the public sector of Ghana
All performing internal audit function is one of the strongest means to monitor and promote good governance system in an organization. In connection to this, survey is conducted on selected public enterprises Findings reveal that, the existing IAF in…
The impact of social media marketing on brand equity - A perspective of the telecommunication industry in Ghana
Purpose-As the digital version of word-of-mouth, social media represents the materialization, storage, and retrieval of word-of-mouth content online. The study examined the social media marketing activities of Vodafone and MTN Ghana’s Facebook pages…