Browse Items (644 total)

This paper explores the relationship between gross fixed capital formation, financial development, and economic growth in Africa. The study used 39 African countries from 1997 to 2017. The study adopted five financial development indicators. The…

Higher education stakeholders have re-strategized to identify the unique competitive causes of comfortability among students’ satisfaction. Student satisfaction has been largely observed in the literature as a significant strategy and competitive…

Higher education stakeholders have re-strategized to identify the unique competitive causes of comfortability among students’ satisfaction. Student satisfaction has been largely observed in the literature as a significant strategy and competitive…

This study investigate how service recovery affect customer loyalty of Uber customers in Ghana and how trust mediate the relationship between recovery and customer loyalty. With the aid of quantitative research design, data was collected from 601…

Purpose
This paper investigates the effects of service quality on customer satisfaction and repurchase intentions among customers of the KFC Fast Food Restaurant Chains.
Design/methodology/approach
In total, 500 randomly sampled KFC restaurant…

Purpose – Using the transportation theory, and the brand equity model, this study aims to examine how short
video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to
patronise. Further, the study…

This study sought to investigate and understand customer behaviour that determines attitudes in relation to SMS advertising and purchase intentions in Ghana. The quantitative method was used with simple random sampling technique in selecting the…

Social media has been described as having the potential to enhance the delivery of e-government services. The chapter relies on examples of social media use in providing e-government services in South Africa, Ghana, Kenya, Morocco, Rwanda and…

Purpose
This study aims to determine the impact of social media usage on university student’s academic performance in Ghana.
Design/methodology/approach
A quantitative research method was used for the study. With the aid of a simple random…

Achieving the 17 sustainable development goals (SDGs) has become very important in the survival of the human race and the earth's ecosystem. The purpose of this study is to see the effectiveness of social media communication and how it influences…