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Corporate social responsibility is increasingly becoming the ideal and approved mode of sustaining good relations between corporate bodies and their surrounding communities. The building of a strong relationship is essential for the simple reason…
The study examined perceptions of Internet usefulness amongst Ghanaian Non-traditional Exporters with the view to understanding usage patterns from perspectives such as levels of internationalization and direction of trade. The results showed that,…
The higher education landscape is changing. The global competition for students’ enrolments has increased
around the world. Universities are competing within their home market as well as in the international market. As
government funding for public…
The higher education landscape is changing. The global competition for students’ enrolments has increased around the world. Universities are competing within their home market as well as in the international market. As government funding for public…
This chapter interrogates Africa’s public sector organisations’ major objectives for using social media. The review of the literature and social media accounts found that social media platforms are used to provide information to citizens. The…
This chapter offers some reflections on the use of social media public sector organisations in Africa. The first part proposes some social media use strategies that can guide the use of the technologies to achieve intended objectives. The chapter…
This chapter discusses some of the internationalisation (e.g. mergers and acquisitions, networks and strategic alliances) of household names into Africa – especially in the aftermath two simultaneous events – that is, the African Continental Free…
The main purpose of this chapter is to interrogate the regulatory environment in Africa by exploring trends and developments within key intellectual property rights agencies and highlighting some of the challenges revolving around contracts…
This chapter provides insights into country-level case studies on the creative sub-sectors such as the Domestic Tourism Development Strategy in Nigeria and the Year of the Return initiative in Ghana – showcasing architectural feats and innovative…