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Relationship marketing and customer satisfaction in the Ghanaian hospitality industry: An empirical examination of trust and commitment
Purpose
The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most…
The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most…
Relationship Marketing and Repurchase Intention in Ghana’s Hospitality Industry: An Empirical Examination of Trust and Commitment
Globally, the hospitality industry ranks as one of the most competitive business sectors, with competing organizations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers. This article…
Relationship marketing, orientation, brand equity and firm value: The mediating role of customer value—An emerging market perspective
This study investigates how customer value mediates the relationship between relationship marketing and firm value, and how brand equity mediates the relationship between relationship marketing and firm value in the telecommunications industry in…
Relationships among causal factors influencing mine accidents using structural equation modelling
Accidents occur due to a series of interactions between deficiencies within the various levels of a sociotechnical system. Quantifying the relationship between upper and lower levels helps develop accident countermeasures focusing on significant…
Renewable energy (electricity) development in Ghana: Observations, concerns, substitution possibilities, and implications for the economy.
Can Ghana build its economy on renewable energy? Is it possible to substitute nonrenewable for renewable energy? What is the impact of renewable energy on the economy of Ghana? These questions are relevant and worth considering as far as the…
Renewable energy development in Ghana: Beyond potentials and commitment
Considering the significance of renewable energy in the sustainable energy future discussion, it is important to understand its influencing factors in order to draw result implications for policy formulation. This study examines these influencing…
Research in Globalization
The rate at which Ghana’s domestic debt is increasing has raised concerns among economists and policymakers, due to the former’s potential effect on private sector growth, economic growth rate and debt sustainability. The objective of this study is…