Browse Items (644 total)

Purpose – The purpose of this paper is to examine how corporate social responsibility is incorporated
into marketing strategy for a leading telecommunications firm (MTN) in Ghana. The paper examines the
corporate social responsibility practices of…

Purpose – The purpose of this paper is to argue for a theoretical framework by which development
of computer based health information systems (CHIS) can be made sustainable. Health Management
and promotion thrive on well-articulated CHIS. There are…

Purpose – Because of the paucity of empirical research on firm-level capabilities of firms for effective
customer involvement, the purpose of this study is to evaluate service firms’ capacity to coopt customers to
enhance the innovativeness and…

In this paper, the authors examined consumers’ intention to adopt and use mobile payment methods in
Ghana. Data for the study was obtained from a sample of 260 respondents through online and direct
survey using structured questionnaire. Structural…

Purpose – The purpose of this paper is to examine the role of social interaction ties, trust and business
networks in the acquisition of foreign business knowledge and foreign institutional knowledge. It also
assesses the effect of these types of…

Abstract
This paper examines the motivation for Internet browsing amongst Executive MBA (EMBA) students at the
University of Ghana Business School. It underscores the importance of the environmental influences on the
social, academic and…

Abstract: From the complexity theory, it is argued that external factors largely determine the effectiveness of firm-level strategies. Hence, firms must seek to align their strategies such as market innovation with the prevailing business environment…

Purpose – This paper aims to draw the attention of the academic scholars to how marketing of hortitourism can take action to contribute to tourism agenda 2030.
Design/methodology/approach – Reviewing literature on tourism, this paper builds a case…

This chapter offers a 360-degree inquiry into chief executive officer (CEO) activism in Ghana. Several theoretical/conceptual lenses (Afrocentricity and Afrocentric philosophies of sustainability; public relations for social responsibility; and…

Purpose – Using the transportation theory, and the brand equity model, this study aims to examine how short
video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to
patronise. Further, the study…