Browse Items (644 total)
- Collection: Faculty of IT Business
Sort by:
The power of faith: how religion shapes the decision making and choices of Ghanaian consumers–insights from a cross-sectional study
Religion plays a significant role in the lives of many Ghanaians, yet its influence on individual decision-making remains underexplored. This study investigates how religion shapes Ghanaians’ choices across various domains, including food…
Electronic customer relationship management (E-CRM) practices of micro, small, and medium scale enterprises in Ghana
This book chapter is aimed at finding out how SMEs in Ghana employ electronic customer relationship management (E-CRM) to improve their business performance. Case studies were used and five companies were selected and their managers interviewed. The…
Owner-managers failure experience and business model innovations in B2B firms: The roles of coopetition, managerial persistence, and financial resource slack
This study proposes and tests a model of how and when previous failure experience can impact on subsequent business model innovation of business-to-business (B2B) SMEs. Analysis of survey data from a sample of 182 B2B SMEs in Ghana indicates that…
Responsible Leadership and Satisfaction Among Working Mothers in Ghana: The Mediating Role of Work-Life Balance
The study investigates the relationship between responsible leadership and satisfaction, and how work-life balance mediates the relationship. From the literature, it was established that responsible leaders are likely to balance the work and life…