Browse Items (644 total)

Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small…

Purpose – This paper aims to draw the attention of the academic scholars to how marketing of hortitourism can take action to contribute to tourism agenda 2030.
Design/methodology/approach – Reviewing literature on tourism, this paper builds a case…

Using social identity theory and social capital theory as a backdrop to understand the context of subsistence marketplaces, this
study investigates how rural micro and small businesses engage in marketing practices and how poverty reduction policies…

Purpose
The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry.
Design/methodology/approach
A total number of 600 respondents…

This paper examined the microeconomic determinants of inward remittances of migrants to their respective households at home. It looked at the likelihood that a migrant will remit home with regards to the household size, the monthly income of the…

This study sets out to examine the extent to which access to credit and credit rationing are influenced by the microfinance type based on the major factors determining micro, small and medium enterprises’ access to credit from microfinance…

This study sets out to examine the extent to which access to credit and credit rationing are influenced by the microfinance type based on the major factors determining micro, small and medium enterprises’ access to credit from microfinance…

Abstract© 2017,© 2017 Informa UK Limited, trading as Taylor & Francis Group. This study sets out to examine the extent to which access to credit and credit rationing are influenced by the microfinance type based on the major factors determining…

Deciding which university to attend and what course to study are essential choices for
prospective students. Given Universities’ websites have been considered a vital source of
information for prospective students, this study explores the quality…