Browse Items (640 total)

This book contains information obtained from authentic and highly regarded sources. Reasonable efforts have been made
to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of…

Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and…

This study examines the impact of HIV/AIDS scourge on economic growth of some selected Sub-Sahara African countries. The three sub-Sahara African regions (Southern, West and Eastern) are categorized into lowest and highest HIV prevalence rate, using…

Purpose: This study seeks to assess how capital structure and stock price are related to Ghana's consumer staple sector.
Design/methodology/approach: The Ghana Stock Exchange (GSE) has six consumer staple companies listed on it. The stock prices,…

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed…

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed…

Volunteer tourism discourse seems to have a disproportionate emphasis on the guest at the expense of the host. This trend seems to be replicated in the Ghanaian studies although it is well understood that without host support, tourism cannot be…

Municipal solid waste is recognised as an obnoxious local development challenge in many developing countries. The continuous struggle to ensure sustainable waste management in Ghana is a challenge of inadequate data on waste generation and the…