Browse Items (631 total)

  • Collection: Faculty of IT Business

Purpose
This study examines the role of social media adoption (SMA), opportunity recognition (OR) and opportunity exploitation (OE) in mediating the relationship between entrepreneurial orientation (EO) and the performance of newly established small…

This article explores key dimensions of stakeholder management in Africa, including local partnerships, social impact initiatives, cultural diversity adaptability, and data analytics’ role in decision-making. It also compares the effectiveness of…

This study sought to find out the disruptions faced by Small and Medium Enterprises (SMEs), as a result of the outbreak of the COVID-19 pandemic, the survival strategies that they employed to remain operational and the lessons thereof, beyond the…

The pertinence of corporate governance doctrines in the management of corporate organisations cannot be overlooked (underestimated). The increasing influence of principles of corporate governance around the world has been greatly linked to the recent…

The real wealth of every nation is its people and this is the belief of the United Nations, with its

The study examined the impact of organizational and individual factors on the relationship between work-family balance and work-family conflict through a survey. Data from 250 respondents were analysed using the pearson product moment correlation,…

This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a public sector management perspective and is especially relevant for an Africa looking to benefit from the recently launched Africa Continental Free…

This study seeks to identify and explain the ethical challenges in advertising, the effects of advertisements targeting children and some unethical advertisements. It also studies the ethical issues in advertising and gives examples of local Ghanaian…

Abstract
The purpose of this paper is to assess hotel websites as a marketing communication tool using Kent and Taylor’s (1998) dialogic principles. This study was executed qualitatively using content analysis of 42 hotel websites
in Ghana. The…
Output Formats

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