Browse Items (631 total)

CSR is important not just because it helps businesses to help society and communities but because it can help firms to build trust and identify with the needs of communities. Establishing and keeping trust with customers, communities and regulators…

This chapter proposes that customer relationship management (CRM) activities of firms do have influence on trust developed by customers on digital platforms of firms. Similarly, e-commerce activities also impact the trust of customers on the digital…

Purpose
The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most…

The healthcare sector in Ghana is undergoing significant transformation, driven by the rapid adoption of digital technologies. This study explores the intricate relationships between digital transformation, technological readiness, leadership…

The coronavirus disease 2019 pandemic posed a big obstacle for nations as it affected the anticipated cash flows from the tourism and hospitality industry. Many tourist destinations have suffered as a result of the coronavirus disease 2019 crisis.…

This paper develops a conceptual framework through non-empirical analysis to validate the relationship as well as the role of personal branding in individual performance and career success; thus outlining the relevance of personal branding in…

This chapter surveys the literatures on managerial innovation and provides a wide and structural view of management system philosophy and e-tourism. It gives a historical perspective of MIS (Management Information System) and the related concepts…

Undoubtedly, the competitive business environment arising from current global economic challenges and the rapid technological advancement among other pertinent issues, pose a serious challenge for businesses especially, those within emerging market…

Employees can be made ambassadors of organisations if well motivated. Employees who have bought into the vision of organisation can bring about positive change management. There are a number of factors that can affect the brand of a company. These…

This chapter examines the effect of green advertising and packaging activities on sustainable competitive advantage—the mediation role of effective implementation strategies. The study proposes that corporate environmental activities such as green…