Browse Items (644 total)

  • Collection: Faculty of IT Business

The movement in Ghana since the early 1990s from an authoritarian environment to a democratic one has seen the rise of civil society groups jostling for space in the policy development process and in governance (Abdulai and Quantson, 2009;…

The movement in Ghana since the early 1990s from an authoritarian environment to a democratic one has seen the rise of civil society groups jostling for space in the policy development process and in governance (Abdulai and Quantson, 2009;…

Following the rising importance of energy transition in the environmental sustainability discussion, it is imperative to understand the roles of sustainable energy innovations and financialization to reach informed inferences for policy formulation.…

This study seeks to identify and explain the ethical challenges in advertising, the effects of advertisements targeting children and some unethical advertisements. It also studies the ethical issues in advertising and gives examples of local Ghanaian…

Corporate reputation captures a combination of social and economic contributions that a firm makes to its different stakeholders. Besides other favourable outcomes, a positive reputation allows a firm to bond customers and charge premium prices,…

CSR activities in Ghana are undoubtedly receiving spectacular approval, either through companies’ voluntary acts to improve social conditions of the communities in which they operate or purely as a corporate strategy to enhance reputation and…

Of rapidly growing importance to practitioners and scholars is customer brand engagement and customer experience. The study examines the mediating effect of online brand engagement in the relationship between customer satisfaction, electronic…

This study conceptualises ethical consumption and climate change mitigation strategies by exploring the hospitality industry's challenges, solutions and practices. The study selected articles on ethical and climate change issues from the Scopus and…

Purpose: Technology initiatives are now incorporated into a wide range of business domains. The objective of this paper is to explore the possible effects that Artificial intelligence systems have on entrepreneurs’ decision-making, through the…

Relationship marketing serves the purpose of building a long-term relationship with business partners in order to minimize switching behavior and increase intention to continue business. This study assessed the relationships between relationship…
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