Browse Items (644 total)

  • Collection: Faculty of IT Business

This study aimed to evaluate the financial wellbeing experiences of digital payment systems in Ghana, an emerging economy, using a case study with special emphasis on gender and age. Quantitative data were obtained from customers and mobile money…

Purpose Digital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market perspective. Design/methodology/approach Anchored on the social…

Purpose
Digital tourism has drawn the attention of researchers around the globe. This study aims to assess the digital tourism experience for tourist site revisit from an emerging market perspective.
Design/methodology/approach
Anchored on the…

Theory and Cases, edited by George Babu and
Justin Paul, brings together ‘different perspectives from experts on how the data revolution
has shaped different regions, industries, and domains’ (2). This book documents how the
integration of digital…

This study aims to discover motives to browse Internet among MBA students from Pakistan to understand its role to facilitate
student leaning in business schools. The data is collected by means of focus groups and Facebook posts to discover motives…

There is an increase in brand marketing on the websites of universities in a bid to present the kind of identities that will best promote them. This study examines the identities universities project to market their brands within the context of…

The purpose of this research study is to investigate the relationship between distribution intensity and purchase behavior of customers in the downstream petroleum industry in Ghana mediated by brand equity. Brand equity components are brand…

Globalisation has affected the work environment, leading to an increase in the workforce. Workforce diversity describes ways employees differ by way of values, beliefs, experiences, backgrounds, preferences, and behaviours. While organisational…

Internal controls are critical to guarding an institution against fraud, error, and devastation. They are effective tools for preventing losses and achieving organizational goals. However, internal control mechanisms need to be relevant, because the…

Carbon emissions from anthropogenic human activities are viewed as the major cause of pollution in the environment. The Paris Treaty came into effect to help minimize the galloping rate of global ecological pollution. The surge in global emissions…
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