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Intention to Continue Relationship in B to B Setting – Case of Guinness Ghana Breweries – Some Preliminary Findings
Relationship marketing serves the purpose of building a long-term relationship with business partners in order to minimize switching behavior and increase intention to continue business. This study assessed the relationships between relationship…
Service quality affecting student satisfaction in higher education institutions in Ghana
Higher education stakeholders have re-strategized to identify the unique competitive causes of comfortability among students’ satisfaction. Student satisfaction has been largely observed in the literature as a significant strategy and competitive…
Using corporate social responsibility (CSR) to build brands: A case study of Vodafone Ghana Ltd
The concept of corporate social responsibility (CSR) has received much attention over several decades. This research aimed at investigating the impact of CSR on organisational brand value. This thesis conceptualises CSR using the stakeholder theory…
Introduction to Linear Algebra, 6th Edition
Linear algebra now rivals or surpasses calculus in importance for people working in quantitative fields of all kinds: engineers, scientists, economists, and business people. Gilbert Strang has taught linear algebra at MIT for more than 50 years, and…
A Study on Cost of Capital of Royal Roots Company, Madurai, Tamil Nadu State, India.
The cost of capital is important in the financial management of every business. A measure of the cost of capital is required when evaluating various aspects of strategic business plans. The purpose of this research is to study the financial position…
