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                <text>Is Tourism a Saviour for Ghana’s Economic Challenges? An Exploration of Demand-Side Solutions. Page 1 Is Tourism a Saviour for Ghana’s Economic Challenges? An Exploration of Demand-Side Solutions. Dr. Esi Akyere Mensah Ghana Communication Technology University (emensah2@gctu.edu.gh) 19thDec 2022 Page 2 Outline The Crisis Generating Demand Demand Side-Solutions &amp; Recommendations Photo Credit- YAW PARE PHOTOGRAPHY &amp; KWAME POCHO Page 3 Premise Tourism is a long-term solution to Ghana’s economic crisis. In what ways can we leverage tourism as a sustainable solution from a demand perspective? Page 4 The Crisis… There is no question that we have been and are in an economic crisis… Page 5 The Crisis… There is no question that we have been and are in an economic crisis… • a) Globally and locally; lack of fiscal discipline; history of dependence on foreign financing…</text>
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                <text>EXPERIENCING CHANGETHROUGH CONTINUOUS PROFESSIONAL DEVELOPMENT: THE CASE OFGHANATECHNOLOGYUNIVERSITY COLLEGE</text>
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                <text>Esi Akyere Mensah, Derrick Ofori Donkor, Michael Owusu–Akomeah, Peter Lawer Angmor</text>
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                <text>This paper presents preliminary findings from an ongoing investigation into the effect of continuous professional development (CPD) on the teaching of university lecturers. We sought to explore the experiences of lecturers who have taken part in CPD and how these experiences had changed their teaching styles. Specifically, the objectives were to inquire into their reason (s) for embarking on CPD, the types of CPD undertaken as well as the changes that had been made in their teaching, learning and assessment practice as a result of their CPD. The study used interviews as well as self-reflective reports to ascertain answers to these objectives from participants‟ perspectives. This paper compares and determines the most important changes that have occurred in the teaching/learning at the Ghana Technology University College and possible future impact that the changes may have on lecturers.</text>
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                <text>There is an increase in brand marketing on the websites of universities in a bid to present the kind of identities that will best promote them. This study examines the identities universities project to market their brands within the context of consumer culture of the contemporary higher educational setting. Data for the study were obtained from the websites of 24 public and private universities in Nigeria and were analysed based on Fairclough’s (2015) dialectical relational theory and Roper and Parker’s (2006) insights on branding. The findings reveal seven kinds of identity: professional, national, transnational, humanist, Afrocentric, ethnic and religious. These identities range from the ideal to narrow-interest ones. The study concludes that identity construction in any university should aim primarily at advancing knowledge and producing total graduates who would be able to adapt and survive in any part of the world and contribute meaningfully to societal development.</text>
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                <text>One of the current best practices of higher education institutions with multiple learning and teaching centers is to have standardized levels of teaching, learning and assessment especially if they all award the same degrees. Although this has been asserted as best practice, its implementation is not always simple, neither is it easy. This paper thus presents findings from a higher education institution in an emerging economy which undertook this task of achieving this standardization by harmonizing course outlines, teaching and materials as well as assumptive assessment across its five teaching and learning centers. The paper chronicles the experiences of five female academic leaders who played significant roles in implementing this harmonization of teaching and assessment policy. Adopting a qualitative approach and phenomenological inquiry, this study utilizes one self-reflective report as well as four in-depth …</text>
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                <text>Volunteer tourism discourse seems to have a disproportionate emphasis on the guest at the expense of the host. This trend seems to be replicated in the Ghanaian studies although it is well understood that without host support, tourism cannot be sustainable. Thus, this inquiry sought to examine the host guest relationship from the lens of the host, mainly from the relatively unexplored dimensions of language, power and reciprocity. In-depth interviews and focus group discussions were used to solicit data from forty three participants in the Asebu community from November 2015 to April 2016. The data was analyzed using QDA miner, to bring out the themes and patterns in the transcript. The results indicate that the host has different perspectives towards the international volunteer tourist. These perspectives appear to be shaped by the degree of host involvement in the volunteer tourism enterprise. The findings revealed a spectrum of attitudes toward the guest which ranged from tolerance, indifference to suspicion. It was established that the host uncertainty about the motives of the guest was predicated on resident’s perceptions of direct benefits from volunteer tourism. Based on the findings, it was concluded that host perspectives of the volunteer tourist is function of contact factors which either enabled or mitigated interactions. It was recommended that the volunteer tourism organisation consider addressing the feelings of uncertainty among the host, by giving communities enough information about the motives and activities of the volunteer tourists.</text>
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                <text>An Investigation Into Self-Regulated Learning in a Virtual Classroom: A High-Education Perspective</text>
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                <text>EA Mensah, PJ Sachi, RA Greene, FS Loglo, DO Donkor, S Bempah</text>
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                <text>In the wake of the global pandemic (COVID-19) and restrictions on human-to-human contacts, higher education institutions have turned to e-learning as a solution to keep teaching and learning going. Indeed, aside from allowing the continuation of education during situations like that, the other argument supporting e-learning is because of its social constructivist pedagogy and effective self-regulated learning. However, the claim of self-regulated learning in the context of e-learning has not empirically been validated. Thus, based on responses from 116 individuals, using a mixed-method approach, we sought to evaluate the effect of the use of the Learning Management System on students' self-regulated learning. Our findings indicate that despite the advantages of convenience and access to materials provided, the system did not appear to regulate students learning with significant challenges of unreliable internet connectivity, lack of key functionalities and features ultimately impeding optimal use. The study discusses these findings and draws implications for theory and practice.</text>
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                <text>While volunteer tourism organizations (VTOs) remain important intermediaries in the practice of volunteer tourism, questions remain on the role they play in serving the interests of host communities. This paper explores the role (s) of VTOs in a rural volunteer tourism hub in Ghana from a host community perspective using a phenomenological inquiry. An integrated framework of Critical/Institutional Analysis and Development (C/IAD) was used to examine host community experience with VTOs’ role. Data was collected through focus group discussion and in-depth interviews with 43 residents of Asebu-Ghana. The study revealed that while VTOs act as facilitators and interpreters of local culture, issues of over-regulation and protectionism isolate guests from the host as well as rob some host of any meaningful socio-economic benefits and interactions.</text>
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                <text>Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back. In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear. This new Hospitality and Tourism (H&amp;T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&amp;T sector. With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.</text>
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                <text>Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace the concept of customer service management, with many incorporating the notion into their mission statements–with many forward-thinking companies transitioning from a transactional to a more strategic view of the customer. As customers have evolved and transformed from" passive audiences" to" active players" businesses are moving away from" the old industry model that sees value as created from goods and services to a new model where value is created by experiences". Today, businesses and customers create value through customised, co-produced offerings. This co-creation of value helps firms highlight the customer’s or consumer’s point of view and improve the front-end process of identifying customers’ needs. Given the increasing recognition of the customer as a co-creator of value, perceptions of customer service quality during COVID-19 and afterwards matter to businesses in Africa looking to thrive in a new post-COVID era since customers increasingly face several choices in the bid to access consumer products and services. This book consists of seven chapters beginning with an overview detailing the importance of customer service matters to Africa’s development and ending with a discussion of the future directions for enhanced customer service delivery in Africa. Each chapter in this book includes actual customer service and delivery practices from various countries on the African continent, including Egypt, Ghana, and South Africa, and …</text>
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