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                <text>Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process</text>
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                <text>African Universities are making an effort to offer values and enhance the human resources and development of the continent. Also, there are growing demands for higher education places on the continent. This paper offers a theoretical insight into the value delivery systems of the Universities and the factors influencing choice. The chapter is theoretically positioned to recognise the co-creation of value between the University and prospective students. This chapter extends theoretical knowledge on value creation, student choice and marketing of higher education. Implications for managers with regards to the value audit, communication and engagement are also presented.</text>
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                <text>https://link.springer.com/chapter/10.1007/978-3-030-39379-3_2</text>
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                <text>Robert Ebo Hinson</text>
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                <text>Re-imagining Educational Futures in Developing Countries</text>
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                <text> Robert Ebo Hinson</text>
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                <text>This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual legacies of global health crises like COVID-19 in developing countries. The book calls for the need to reimagine, reevaluate and reposition the higher education system: exploring the challenges experienced by students, staff, administrators and other stakeholders. Bringing forth insights from researchers, practitioners and senior leadership, the book shares theoretical and practical insights on dealing with the aftermath of a pandemic and what can be learned for the future. It will be of interest and value to researchers, practitioners and leaders who wish to understand a develop new approaches for their teaching and management post-pandemic.</text>
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                <text>Lessons from Global Health Crises</text>
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                <text>2022</text>
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                <text>https://link.springer.com/book/10.1007/978-3-030-88234-1</text>
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                <text>Higher education strategic marketing and brand communications in Africa</text>
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                <text> Robert Ebo Hinson</text>
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                <text>Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and exceed these needs. These marketing activities of tertiary institutions should usually be carried out through the execution of purposeful conversations with all the university brand stakeholders, and this is the function of brand marketing communications. Brand marketing communications seeks to integrate multiple consumer contact points that occur through the purchase of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about higher education brands. Persuasive brand communications is a critical pillar in the successful marketing efforts of universities worldwide, and this new edited book focuses on marketing and brand communication issues from an African perspective. This chapter introduces the coverage and contents of the book, highlighting the different themes and chapters.</text>
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                <text>https://www.taylorfrancis.com/chapters/edit/10.4324/9780429320934-18/introduction-emmanuel-mogaji-felix-maringe-robert-ebo-hinson</text>
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                <text>Strategic Marketing of Higher Education in Africa</text>
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                <text>Dark tourism Exploring tourist's experience at the Cape Coast Castle, Ghana</text>
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                <text>Robert Ebo Hinson</text>
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                <text>This paper investigates tourists' experience of the Cape Coast Castle in Ghana. Using a phenomenological research design, we explored the experiences of the tourist who visited the Castle. We used data from the Tripadvisor website and analyzed it thematically. The findings show that dark tourism experience is conceptualized from cognitive and emotional perspectives. Furthermore, the results show that tourists' experiences are shaped and co-constructed with the tourist guards and the artefacts available at the sites. Additionally, our results show tourists who visit dark tourist sites do not experience only anxiety and sorrow but excitement as well. The results also show that tourists who are of African descent see the Cape Coast Castle as a symbol of their identity and these tourists adopt the Castle as part of their personal identity. The implications of the findings are discussed at the end of the paper.</text>
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                <text>https://www.sciencedirect.com/science/article/abs/pii/S2211973618300503</text>
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