57 10 640 https://www.repository.gctu.edu.gh/files/original/0cfd4c5fda34a5ebf5d7d3f90b6000c0.pdf 956dc1984ae0be82da5b90549e2d0cbc Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Artificial intelligence: a catalyst to organizational learning and development in 21st century Creator An entity primarily responsible for making the resource , Robert Ebo Hinson Description An account of the resource Artificial intelligence is often observed as a means to automate operations, not as a device to enhance and support human workers. When human and artificial capitals have the capability to not only generate efficiencies within business practices, they can transform and create new opportunities. Due to the unique self-learning proficiency of emerging AI technology, the study admits taking a learning-centered approach to embrace the link between AI and strategy. This study shows that what drives strategy is not machine learning but organizational learning. According to Ransbotham et al. (2020), organizational learning is the source of competitive advantage and the foundation on which an organization can develop capabilities to adapt to shifts in the ever-changing environment. AI is often treated as a strategic asset that assists the firm to frequently reposition itself in the dynamic and competitive environment, rather than as a tool for automating processes, cutting costs or snowballing the firm’s revenue streams External strategic learning process of artificial intelligence There is an external orientation of strategic learning processes in every organization (Thomas et al., 2001). Organizations therefore turn outside their internal environment to explore trends of activities in their competitive market, paying particular attention to consumer intention, buying behavior and demand. The external environment of the organization requires that internal processes and capabilities be vigorously developed and redeveloped to improve the company’s competitive advantage. Artificial intelligence: changing organizational learning and engagement Artificial intelligence (AI) can simply be captured as the development of systems that can perform tasks that would normally require human reasoning and intelligence, such as problem-solving, and decision-making (Mannino, 2015). AI simply is system software that Publisher An entity responsible for making the resource available Emerald Publishing Limited, ISSN 1477-7282 Source A related resource from which the described resource is derived https://www.emerald.com/insight/content/doi/10.1108/dlo-02-2024-0037/full/html Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/9b2a387ce06196482c4ae2a6430d0bd0.pdf 3a6747a0a4757b9c41f64a1c8fca2c69 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Corporate social responsibility reporting of banks operating in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This study seeks to track corporate social responsibility (CSR) reporting of local and foreign banks in Ghana from 2010-2014 financial year ends. Employing a qualitative approach, data used were only annual reports sourced from selected banks’ websites. We found that all selected banks reported more external than internal disclosures. Concerning internal disclosures, only one foreign bank reported product and customer initiatives whiles one local and four foreign banks reported human resource initiatives. External disclosures reported uneven community involvement and environmental focus among the selected banks. Health, education, and sports development dominate CSR initiatives and disclosure in Ghana’s banking industry. Date A point or period of time associated with an event in the lifecycle of the resource 2018 Source A related resource from which the described resource is derived https://ajobe.journals.ac.za/pub/article/view/146 Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/75a29bd2e3d12241b75f1002513734bc.pdf 9b83e4835f37ad940ff1b7657319db46 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Short video narratives, brand equity dimensions and hortitourism patronage: does real-world video matter? Description An account of the resource Purpose – Using the transportation theory, and the brand equity model, this study aims to examine how short video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to patronise. Further, the study tested the moderating role of real-world video between the brand equity dimensions and intention to patronise. Design/methodology/approach – A sequential explanatory mixed method is adopted for this study. An empirical study was conducted in the first phase with 1,119 participants. In the second phase, the quantitative results were used to develop a semi-structured interview guide for in-depth interviews with 9 respondents to validate the quantitative outcomes. The structural equation modelling technique was utilised to analyse the quantitative data, whereas content analysis was used for the qualitative data. Findings – The results revealed that short video narratives lead to horti-awareness, image and value. Additionally, horti-awareness, and value had a significant impact on intention to patronise horti-tourism destinations. Another interesting observation is that the negative perceived quality might be as a result of the short video emanating from a tourist perspective. Importantly, potential tourists perceived the real-world video to be authentic, thus strengthening the relationship between the brand equity dimensions and intention to patronise. Practical implications – This research provided valuable insights for marketers/management and stakeholders within the tourism and hospitality sector to achieve benefits derived from the findings of the study. Originality/value – To the best of the authors knowledge, this study is the first attempt to embed the theory of transportation and the brand equity model in understanding horti-tourism destinations, which can rarely be found in extant literature. Keywords Short video narratives, Intention to patronise, Brand equity, Real-world video, Horti-tourism Paper type Research paper Publisher An entity responsible for making the resource available Emerald Publishing Limited Date A point or period of time associated with an event in the lifecycle of the resource 2025 Source A related resource from which the described resource is derived https://www.emerald.com/insight/content/doi/10.1108/jhti-10-2023-0767/full/pdf?title=short-video-narratives-brand-equity-dimensions-and-horti-tourism-patronage-does-real-world-video-matter Language A language of the resource English Creator An entity primarily responsible for making the resource Robert Ebo Hinson Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Resisting the System: Examining How Activist Chief Executive Officers (CEOs) Drive Positive Social Change in Ghana’s Fourth Republic Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource This chapter offers a 360-degree inquiry into chief executive officer (CEO) activism in Ghana. Several theoretical/conceptual lenses (Afrocentricity and Afrocentric philosophies of sustainability; public relations for social responsibility; and postmodernism) are activated to enrich the literature on CEO activism. Data collection entailed long interviews with 24 men and women activist CEOs. Data analysis followed the qualitative theme-based approach. Findings suggest that CEO activism is motivated by alternative factors, including Afrocentric philosophies such as Caritas, Ubuntu, Ma-atic ideology, Africapitalism, and some postmodern concepts. Various unique campaign issues and causes, strategies and tactics, outcome classes, and safeguards and guidelines for activist CEO campaigns are discussed. The study helps internationalize CEO activism research and deepens global perspectives on corporate activism while contributing to contemporary imaginings and understandings of the political actions of CEOs. Publisher An entity responsible for making the resource available Department of Political Science, University of Ghana, Accra, Ghana Date A point or period of time associated with an event in the lifecycle of the resource 2024 Source A related resource from which the described resource is derived https://link.springer.com/chapter/10.1007/978-3-031-54744-7_10 https://www.repository.gctu.edu.gh/files/original/bf6a77267b0bd5d0044d830be85be692.pdf f6efe3f2d311dd63eb80d01bd9027f9e Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Marketing horti-tourism and rural development for leveraging tourism agenda 2030: a perspective article Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Purpose – This paper aims to draw the attention of the academic scholars to how marketing of hortitourism can take action to contribute to tourism agenda 2030. Design/methodology/approach – Reviewing literature on tourism, this paper builds a case for marketing horti-tourism based on the research gaps in literature, and future research directions are proposed to aid in the achievement of tourism agenda 2030. Findings – Scholarly research on horti-tourism remains scarce, and more research attention is suggested on this subject matter. The tourism sector produced varied forms of tourism where hortitourism is associated with horticulture farms, vegetable gardens and flower gardens which provide direct gains such as employment creation, foreign currency earnings, income generation source, poverty reduction and other gainful commercial activities. Despite the importance attached to this form of tourism in literature, less research has been conducted to market its relevance to nations and businesses. Much academic studies are needed to project this form of tourism. Originality/value – This perspective paper serves as a call for tourism firms, governments and other stakeholders within and outside to make theoretical and practical contributions by marketing hortitourism destinations to visitors which aid in the UN Tourism Agenda of 2030. Keywords Horti-tourism, Marketing, SDGs Paper type Viewpoint Publisher An entity responsible for making the resource available © Emerald Publishing Limited, ISSN 1660-537 Date A point or period of time associated with an event in the lifecycle of the resource 202 https://www.repository.gctu.edu.gh/files/original/c9d890db6ca8dbe996bddcab63982b9d.pdf fb5f678658c5beb6ec1c522b36604535 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Strategic Marketing Communications of African Universities Creator An entity primarily responsible for making the resource Robert Ebo Hinson. Description An account of the resource Strategic marketing of higher education encompasses the efforts made by tertiary or higher education institutions to develop a better understanding of the needs of their prospective customers in order to design products and services to meet and exceed these needs. These marketing activities of tertiary institutions should usually be carried out through the execution of purposeful conversations with all the university brand stakeholders, and this is the function of brand marketing communications. Brand marketing communications seeks to integrate multiple consumer contact points that occur through the purchase of commercial messages in paid, earned, and owned media to deliver persuasive and impactful statements about higher education brands. Persuasive brand communications is a critical pillar in the successful marketing efforts of universities worldwide, and this new edited book focuses on marketing and brand communication issues from an African perspective. This chapter introduces the coverage and contents of the book, highlighting the different themes and chapters. Source A related resource from which the described resource is derived https://gala.gre.ac.uk/id/eprint/26167/7/26167%20MOGAJI_Strategic_Marketing_Communications_Of_African_Universities_Introduction_%28AAM%29_2019.pdf Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/351ca5c9db3dbb3bcd78615f4c80026b.pdf 6ca1411f5a1ac4d2e4889f23d65c30c1 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Understanding the market in higher education in Africa Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Marketisation is the application of economic theory to the practice of higher education. This is based on the fundamental notion of the primacy of the market as a tool for business and strategic decisions. The market is the primary unit of focus as it determines supply and demand, while the ultimate goal is the maximisation of productivity and profit margins. However, there are persistent arguments against the marketisation of higher education. The commercialisation or commodification of education and its transactionalisation as a good to be sold by universities and purchased by students is probably the most prominent critics. The chapter theoretically explored the notion of marketisation and its growth on the African continent and discussed the six conceptual ideas had become well developed in the marketisation of higher education in order to provide a backdrop for the work covered in the subsequent chapters of this book. The concluding section of the chapter provides an overview of the chapters in the book. Keywords: marketisation, marketing communication, branding, higher education, universities, Africa, edited book, introduction. Publisher An entity responsible for making the resource available University of the Free State, South Africa Source A related resource from which the described resource is derived https://gala.gre.ac.uk/id/eprint/26184/7/26184%20MOGAJI_Understanding_The_Market_In_Higher_Education_In_Africa_%28AAM%29_2019.pdf https://www.repository.gctu.edu.gh/files/original/a2d4875c0f9563b645cf9b59840d385a.pdf b023b97336e146451e1f09c59a219049 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Managing market innovation for competitive advantage: how external dynamics hold sway for financial services Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Abstract: From the complexity theory, it is argued that external factors largely determine the effectiveness of firm-level strategies. Hence, firms must seek to align their strategies such as market innovation with the prevailing business environment to achieve competitive advantage. We investigate the moderating effect of three environmental factors, regulatory regime, competitive intensity and customer demand on the relationship between innovation and competitive advantage creation in financial services firms. Data were collected from the Ghana’s financial services sector with a focus on banking and insurance institutions. Constructs were validated through confirmatory factor analysis while robust regressions estimates were run to test their hypothesised relationships. We found that both competitive intensity and regulatory regime positively increase the effect of market innovation on competitive advantage. It was also found that the interaction between competitive intensity and regulatory regime has a positive effect while the interaction between customer demand and regulatory regime dampens the positive relationship Publisher An entity responsible for making the resource available 200X Inderscience Enterprises Ltd. Source A related resource from which the described resource is derived https://scholar.google.com/scholar?start=20&q=Robert+Ebo+Hinson&hl=en&as_sdt=0,5 Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/0be6ccf6de34c28f1710f9cb76dd00d7.pdf f98ea4a998e6ccb66f9e617221311da8 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Internet browsing behavior: a case study of executive postgraduate students in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource Abstract This paper examines the motivation for Internet browsing amongst Executive MBA (EMBA) students at the University of Ghana Business School. It underscores the importance of the environmental influences on the social, academic and professional use of the Internet by executive masters students in Ghana. This paper is executed via a qualitative research design. Data for the study was gathered through structured focus group interviews with 24 Executive Master of Business Administration (EMBA) students of the University of Ghana Business School. The study revealed that students browse the Internet for social, academic and professional purposes. The social use of the Internet includes sending and receiving email, socializing through Facebook, chatting, and making new friends. Professionally, students browse the Internet to obtain trade information, interact with clients, check on conference alerts, and access databases of clients. The academic motivations for browsing the Internet include research, getting access to academic journal databases, interacting with lecturers and supervisors, registering for professional courses and obtaining information on specific courses of study Publisher An entity responsible for making the resource available sagepub.co.uk/journalsPermissions.nav Date A point or period of time associated with an event in the lifecycle of the resource 2011 Source A related resource from which the described resource is derived https://journals.sagepub.com/doi/pdf/10.1177/0266666911414382 Language A language of the resource English https://www.repository.gctu.edu.gh/files/original/51ff03450067b012a70807ad84b9cf65.pdf 89ced74211d4b7170ff6928f9af43e07 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty of IT Business Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring Consumers’ Intention to Adopt Mobile Payment Systems in Ghana Creator An entity primarily responsible for making the resource Robert Ebo Hinson Description An account of the resource In this paper, the authors examined consumers’ intention to adopt and use mobile payment methods in Ghana. Data for the study was obtained from a sample of 260 respondents through online and direct survey using structured questionnaire. Structural equation modeling was used to analyse the data through SPSS v.22 and SmartPLS v.3. Findings with regards to the determinants of mobile payment system adoption indicate that perceived security, attitude, and perceived usefulness play active roles in consumer decisions to adopt mobile payment methods in Ghana. Also, perceived usefulness and perceived ease of use have a significant and positive influence on consumer’s attitude towards mobile payment adoption. Further, subjective norm was found to influence perceived usefulness and perceived ease of use of mobile payment adoption in Ghana. The study contributes to the literature on mobile payment systems from a developing country context. The study proffered some recommendations. Source A related resource from which the described resource is derived https://www.igi-global.com/gateway/article/full-text-pdf/285547&riu=true Language A language of the resource English