52
10
644
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https://www.repository.gctu.edu.gh/files/original/1f83ccad70d566f5edf118ae8748588a.pdf
874ddbac1f75e3f289c3b45c5bccea24
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Title
A name given to the resource
Faculty of IT Business
Dublin Core
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Title
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Strategic Marketing of Higher Education in Africa
Creator
An entity primarily responsible for making the resource
Robert Ebo Hinson
Description
An account of the resource
The higher education landscape is changing. The global competition for students’ enrolments has increased around the world. Universities are competing within their home market as well as in the international market. As government funding for public universities is reducing, there is pressure on universities to seek additional income by increasing their student enrolment. Attracting and enrolling students has become increasingly more challenging, as student behaviour is changing. These challenges present the need for higher education institutions to be more strategic in their approach to reaching out to prospective students. This concluding chapter on strategic marketing of higher education in Africa presents practical implications and critical insights into strategic marketing and brand communications of higher education institutions in Africa. Agenda for future research were also provided. It is anticipated that this will shape further discussion and theoretical advancement which will be relevant for scholars, students, managers, practitioners, and policymakers in the field of higher education marketing.
Date
A point or period of time associated with an event in the lifecycle of the resource
2020
Source
A related resource from which the described resource is derived
https://www.taylorfrancis.com/chapters/edit/10.4324/9780429320934-17/conclusion-emmanuel-mogaji-felix-maringe-robert-ebo-hinson
-
https://www.repository.gctu.edu.gh/files/original/df1d24a571f6cb1d74d4becf6d46a3c5.pdf
13b225cdd19a575f5e8b05e9c9789f34
Dublin Core
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Title
A name given to the resource
Faculty of IT Business
Text
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Title
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Domestic debt sustainability and economic growth: evidence from Ghana
Creator
An entity primarily responsible for making the resource
Richard Kofi Asravor, Lilian Akosua Arthur, Vera Acheampong, Christopher Lamptey, Maxwell Yeboah
Description
An account of the resource
The rate at which Ghana’s domestic debt is increasing has raised concerns among economists and policymakers, due to the former’s potential effect on private sector growth, economic growth rate and debt sustainability. The objective of this study is to examine Ghana’s domestic debt, its sustainability on economic growth rate and the causal relationship between debt and growth. Using data from the World Bank and the Ministry of Finance for the period between 1994 and 2018, we estimate an ARDL Model to examine the effect of domestic debt on economic growth and private sector investment. We adopt the cointegration and fully modified regression to examine domestic debt sustainability. The results indicate that increases in Ghana’s domestic debt are growth-enhancing while increased in importation is growth-inhibiting. The fully modified regression and Johansen co-integration test model also suggest that the …
Publisher
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Elsevier
Date
A point or period of time associated with an event in the lifecycle of the resource
2023
Source
A related resource from which the described resource is derived
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=8wFumg4AAAAJ&citation_for_view=8wFumg4AAAAJ:9yKSN-GCB0IC
Language
A language of the resource
English
-
https://www.repository.gctu.edu.gh/files/original/558a461af59cac2f9185f1b7fe6a9921.pdf
8ba45106381014dd44e13603e5b83f7c
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The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Faculty of IT Business
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
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Title
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Stock market performance and COVID-19 pandemic: evidence from a developing economy
Creator
An entity primarily responsible for making the resource
Michael Insaidoo, Lilian Arthur, Samuel Amoako, Francis Kwaw Andoh
Description
An account of the resource
Purpose
The purpose of this study is to assess the extent to which the Ghana stock market performance has been impacted by the novel COVID-19 pandemic.
Design/methodology/approach
The study used the exponential generalized autoregressive conditional heteroscedasticity (EGARCH) model, by using daily time series data from 2 January 2015 to 13 October 2020. Both pre-estimation (Augmented Dickey-Fuller and Phillips-Perron) and post-estimation tests (Jarque-Bera) were conducted to validate the results.
Findings
While the study shows a statistically insignificant negative relationship between the COVID-19 pandemic and the Ghana stock returns, the results confirm that the COVID-19 pandemic has occasioned an increase in the Ghana stock returns volatility by 8.23%. Furthermore, the study confirmed the presence of volatility clustering and asymmetric effect, with the latter implying that worthy news tends …
Publisher
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Emerald Publishing Limited
Date
A point or period of time associated with an event in the lifecycle of the resource
2021
Source
A related resource from which the described resource is derived
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=8wFumg4AAAAJ&citation_for_view=8wFumg4AAAAJ:u5HHmVD_uO8C
Language
A language of the resource
English
-
https://www.repository.gctu.edu.gh/files/original/16c4174f9a0db06da75faa174b06fe0f.pdf
fdd6e2f15f22eb9e743d36c5e9acbecd
Dublin Core
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Title
A name given to the resource
Faculty of IT Business
Dublin Core
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Title
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Exploring factors influencing student choice in Africa:
Introduction to Edited Collection
Creator
An entity primarily responsible for making the resource
Robert Ebo Hinson
Description
An account of the resource
Universities in Africa are witnessing unprecedented growth; The government is establishing more
universities, and private institutions are also coming on board to meet the growing demands for
university places. As well as the increasing numbers of universities in Africa, there are also
international partnerships with universities in Europe and America, while some other universities
are opening campuses in Africa. Due to this increase, prospective university students have an
increasingly wide range of choices. Understanding this student choice is essential for the marketing
strategies of the universities. This process has been extensively researched in literature. This
plethora of knowledge, however, has focused on developed countries, leaving a gap in our
knowledge about student choices in Africa. This chapter introduces the coverage and contents of
the edited book which explores student choices in Africa. This book on Higher Education
Marketing in Africa - Explorations on Student Choice focuses on different factors that influence
the choice of prospective students in Africa to study at a particular university. The authors have
covered different geographies on the continent and employed different methodological approaches
to reach their study conclusions. The authors’ affiliations are also international in scope. The
collection reflects the diversity and breadth of current research within this stimulating and evolving
research area.
Source
A related resource from which the described resource is derived
https://gala.gre.ac.uk/id/eprint/26165/7/26165%20MOGAJI_Exploring_Factors_Influencing_Student_Choice_In_Africa_%28AAM%29_2019.pdf
Language
A language of the resource
ENGLISH
-
https://www.repository.gctu.edu.gh/files/original/afeb6f2c59b5ffeb357428a119abca8f.pdf
d2535258d0504c214763ab53153edbbd
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Faculty of IT Business
Dublin Core
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Title
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Bank Brand Avoidance: Service
Perspectives from Nigeria and Ghana
Creator
An entity primarily responsible for making the resource
Robert Ebo Hinson
Description
An account of the resource
Brands are important for both consumers and frms. While strong brands
bring fnancial benefts to frms and help them diferentiate themselves
from competing products, it also gives assurance to consumers and helps
assuage the tension involved in making a purchase decision (Keller, 2001).
Brands are also essential for the success of service frms (Berry, 2000).
However, service branding is complicated due to its intangibility (Berry,
Publisher
An entity responsible for making the resource available
Te Author(s), under exclusive license to Springer Nature Switzerland AG
Date
A point or period of time associated with an event in the lifecycle of the resource
2022
Source
A related resource from which the described resource is derived
https://www.researchgate.net/profile/Varsha-Jain-6/publication/360369229_Leveraging_Digital_Marketing_and_Integrated_Marketing_Communications_for_Brand_Building_in_Emerging_Markets/links/6490186795bbbe0c6ed8cf19/Leveraging-Digital-Marketing-and-Integrated-Marketing-Communications-for-Brand-Building-in-Emerging-Markets.pdf#page=78
Language
A language of the resource
English
-
https://www.repository.gctu.edu.gh/files/original/24fb3be8167e87616091065032e0e6a7.pdf
d2535258d0504c214763ab53153edbbd
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Faculty of IT Business
Dublin Core
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Title
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Emerging challenges, opportunities, and agenda for research, practice, and
policy on marketing and brand communications of higher education institutions
in Africa
Creator
An entity primarily responsible for making the resource
Robert Ebo Hinson
Description
An account of the resource
The higher education landscape is changing. The global competition for students’ enrolments has increased
around the world. Universities are competing within their home market as well as in the international market. As
government funding for public universities is reducing, there is pressure on universities to seek additional
income by increasing their student enrolment. Attracting and enrolling students has become increasingly more
challenging, as student behaviour is changing. These challenges present the need for higher education
institutions to be more strategic in their approach to reaching out to prospective students. This concluding
chapter on strategic marketing of higher education in Africa presents practical implications and critical insights
into strategic marketing and brand communications of higher education institutions in Africa. Agenda for future
research were also provided. It is anticipated that this will shape further discussion and theoretical advancement
which will be relevant for scholars, students, managers, practitioners, and policymakers in the field of higher
education marketing.
Source
A related resource from which the described resource is derived
https://gala.gre.ac.uk/id/eprint/26173/7/26173%20MOGAJI_Brand_Communications_Of_Higher_Education_Institutions_In_Africa_%28AAM%29_2019.pdf
Language
A language of the resource
Engkish
-
https://www.repository.gctu.edu.gh/files/original/553027000b7aa7a4860f5229b07575d6.pdf
9aaf88f1f5310022cc94074da623981f
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Faculty of IT Business
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
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Title
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Psychological Contract Fulfilment: A Suitable Umpire Between Transformational Leadership and Employee Engagement in the Ghanaian Public Sector
Creator
An entity primarily responsible for making the resource
Kenneth Parku, Theresa Obuobisa-Darko, Emelia Amoako Asiedu
Description
An account of the resource
Daily transformational leadership behavior encourages employee work engagement. Psychological contract fulfilment significantly enhances employees' and affect employees’ attitude, behavior, engagement and performance in general. The study sought to examine the significant role transformational leadership play in psychological contract and employee engagement. Using a quantitative cross-sectional study approach and a snowball sampling technique, a self-designed questionnaire was used to gather data from two hundred and forty-seven employees from the public sector of Ghana. Hypotheses were tested by means of structural equation modelling with maximum likelihood estimation using Stata 15 software. The findings reveal that Transformation leadership had a positive significant relationship toward psychological contract and also towards employee engagement. Transformational leadership had a positive significant relationship towards employee engagement and also, psychological contract positively mediates the relationship between transformational leadership and employee engagement The study contributes to clarifying and extending the social exchange theory and the job demand resource theory by unravelling how the transformational leaders motivate, encourage and reward employees in the reciprocal relationship between himself and their subordinates.
Source
A related resource from which the described resource is derived
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=eSTq3EQAAAAJ&cstart=20&pagesize=80&citation_for_view=eSTq3EQAAAAJ:MXK_kJrjxJIC
Language
A language of the resource
English
-
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Faculty of IT Business
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
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Title
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Perceptions of Internet Usefulness amongst Non-Traditional Exporters in Ghana
Creator
An entity primarily responsible for making the resource
Robert Ebo Hinson
Description
An account of the resource
The study examined perceptions of Internet usefulness amongst Ghanaian Non-traditional Exporters with the view to understanding usage patterns from perspectives such as levels of internationalization and direction of trade. The results showed that, Ghanaian NTEs with the highest internationalisation (80% - 99%) reckoned the most that the Internet was definitely useful in their exporting activities. NTE businesses, which were over 10 years old, were the most certain about the fact that the Internet plays a key role in their exporting business. In terms of South-South relations, it was amazing to note that NTEs who had exporting relations in the West African sub-region believed the most that, Internet use helped them in their export business. Wholly owned local exporting firms believed the most that, the Internet was key to their exporting more. Majority of NTEs (70%) strongly disagreed with the notion that the Internet is only for technical people, and this is encouraging to the extent that knowledge about the technology and the use of its applications can be more easily diffused amongst Ghanaian NTEs.
Date
A point or period of time associated with an event in the lifecycle of the resource
2005
Source
A related resource from which the described resource is derived
https://www.ajol.info/index.php/ict/article/view/31951
Language
A language of the resource
English
-
https://www.repository.gctu.edu.gh/files/original/a3504d19ea6d72ce312e9ce6f0369cfc.pdf
069b00cec0d9ab7691a7baaca34a9348
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
A name given to the resource
Faculty of IT Business
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
Dublin Core
The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/.
Title
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A paper is prepared for presentation at the D-8 ICPP6 Conference T02P05. Dissecting Public Policy Making in Africa: Theoretica, Analytical, and Methodological Perspectives …
Creator
An entity primarily responsible for making the resource
Emelia Amoako-Asiedu, Frank Ohemeng, Theresa Obuobisa-Darko, Mr Kenneth Parku
Description
An account of the resource
The role of traditional leaders (chiefs) in national development in Africa continues to generate significant debate among academics, especially those in the political science, anthropology, and economics literature. Chiefs are seen as local developers, as well as democratic brokers, but not as policy brokers, and thus minimizing their role in the national policy making process. The chiefs' potentially constructive role in national development, is facilitating local development projects, and influencing public policies for national development. We challenge the idea that chiefs are local development and democratic brokers, but rather they serve as policy brokers, ensuring that policies that impact national development are developed by government for the betterment of citizens. We, aslo argue that chiefs continue to play an important role in the process of good governance by serving as policy brokers and this role needs to critically highlighted in the public policy literature. We attempt to answer these questions how effective have traditional rulers (Chiefs) been in their role as policy brokers in Ghana? What specific roles have chiefs played as brokers in the governance and how successful have they been? Using the desktop research approach, it was identified that these traditional leaders are considered as severing as policy brokers in their roles as effecting cultural change, resolving conflict, brokering development projects settling disputes on land, acting as intermediaries and expressing their legitimacy as well as democratic and policy brokers in their significant role in the national policy making process. The paper contributes to the discussion of the role …
Source
A related resource from which the described resource is derived
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=eSTq3EQAAAAJ&cstart=20&pagesize=80&citation_for_view=eSTq3EQAAAAJ:4TOpqqG69KYC
-
https://www.repository.gctu.edu.gh/files/original/f981854b82f2305101366f733058583e.pdf
e967e33b525ca87e329f6da5203301fa
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Title
A name given to the resource
Faculty of IT Business
Text
A resource consisting primarily of words for reading. Examples include books, letters, dissertations, poems, newspapers, articles, archives of mailing lists. Note that facsimiles or images of texts are still of the genre Text.
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Title
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Ghanaian Journal of Animal Science Journal/Ghanaian Journal of Animal Science/Vol. 11 No. 1 (2020)/Articles Open Access
Creator
An entity primarily responsible for making the resource
K Adomako, E Asiedu, JA Hamidu, OS Olympio
Description
An account of the resource
The study was conducted to determine the number of rejected eggs, causes and economic implica-tions among three egg-type strains in a commercial poultry farm. A total of eight thousand layers were used for the on-farm study. Total eggs for each strain were determined by recording and counting each day’s production. The defective eggs were sorted out and the totals were recorded. Percentage for the defective eggs were then calculated. Data were taken four times a day at partic-ular time intervals. Strains 1 and 2 were 47 weeks and strain 3 was 82 weeks old at the start of the study. Data collected were analysed using one-way analysis of variance (ANOVA) with the aid of Genstat, Fifteenth Edition (2012) and the treatment means were separated using the Tukey’s Stu-dentized Range Test. Strain 2 produced the highest number of eggs (p< 0.05) but recorded the low-est percentage of defective eggs (p< 0.05). Strain 3 produced the lowest number of eggs (p< 0.05) and yet recorded the highest percentage of defective eggs (p< 0.05). The number of eggs collected and the percentage of defective eggs were significantly different (p< 0.0) among the strains. The total economic loss as a result of defective was GH¢ 17, 106.43 with strain 3 recording the highest economic loss (GH¢ 8, 304. 77) followed by strain 1 (GH¢ 6, 022.76) which also recorded a higher economic than strain 2 (GH¢ 2, 778.90). It can be concluded that all other factors being equal, strain and age influence the percentage of defective eggs with the type of strain used either in-creasing or decreasing the number of defective eggs; and with older birds producing more defec-tive eggs …
Source
A related resource from which the described resource is derived
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=eSTq3EQAAAAJ&cstart=20&pagesize=80&citation_for_view=eSTq3EQAAAAJ:mVmsd5A6BfQC
Language
A language of the resource
English