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                <text>Intention to Continue Relationship in B to B Setting – Case of Guinness Ghana Breweries – Some Preliminary Findings</text>
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                <text>Higher education stakeholders have re-strategized to identify the unique competitive causes of comfortability among students’ satisfaction. Student satisfaction has been largely observed in the literature as a significant strategy and competitive factor for higher education providers. This has compelled institutions to implement quality measures to attract and retain both potential and current students. Therefore, this research is to explore the determinants of student satisfaction. Cross-sectional data was generated from a purposive sample of 400 students across higher education institutions in Ghana. The data was analysed using multiple regression. Expectation theory is the theory that unpins this study. The results reveal that administrative services, academic services, and physical evidence are significant components of service quality. The outcomes of the study show there is a positive and significant relationship …</text>
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Financing of Non-Traditional Export Trade by Commercial Banks</text>
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                <text>Agyare Boateng and Aboagyewaa Patience Emmanuel Attah Kumah, Godfred K. Oppong</text>
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                <text>Using corporate social responsibility (CSR) to build brands: A case study of Vodafone Ghana Ltd</text>
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                <text>The concept of corporate social responsibility (CSR) has received much attention over several decades. This research aimed at investigating the impact of CSR on organisational brand value. This thesis conceptualises CSR using the stakeholder theory approach as a brand building tool to increase organisational brand value emphasising the strategic importance of CSR and its potential to create mutually beneficial outcomes for organisations and their stakeholders. This thesis proposes that firms can gain increased organisational brand value and enjoy superior performance by incorporating CSR as an integral component of their corporate brand building strategy. A new and empirically tested CSR-brand strength-organisational brand value conceptual framework was developed in this thesis. The data was analysed to identify the significant relationships amongst these three main variables using the structural equation model (SEM) PLS.The first round of data collected were qualitative and was subjected to content analysis. It comprised of responses from the general public, customers, academic and industry practitioners. The results pointed out that most respondents understood what CSR is about and were aware of Vodafone‘s CSR activities in Ghana. They also indicated that culture has an effect on organisational CSR practice and CSR practice is more proactive in the Western world. The purpose of the second round of data analysis was twofold: to perform confirmatory factor analysis for each of the 65 variable in the model; and to use the structural equation model to examine the hypothesised relationships between CSR, brand strength and …</text>
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                <text>Linear algebra now rivals or surpasses calculus in importance for people working in quantitative fields of all kinds: engineers, scientists, economists, and business people. Gilbert Strang has taught linear algebra at MIT for more than 50 years, and the course he developed has become a model for teaching around the world. His video lectures on MIT OpenCourseWare have been viewed over ten million times, and his twelve textbooks are popular with readers worldwide. This sixth edition of Professor Strang's most popular book, Introduction to Linear Algebra, introduces the ideas of independent columns and the rank and column space of a matrix early on for a more active start. Then the book moves directly to the classical topics of linear equations, fundamental subspaces, least squares, eigenvalues, and singular values—in each case expressing the key idea as a matrix factorization. The final chapters of this edition treat optimization and learning from data: the most active application of linear algebra today. Everything is explained thoroughly in Professor Strang's characteristic clear style.</text>
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                <text>The cost of capital is important in the financial management of every business. A measure of the cost of capital is required when evaluating various aspects of strategic business plans. The purpose of this research is to study the financial position of Royal Roots Company with respect to its cost of capital. This research includes the analysis of cost of capital of the company and its ability to finance its business. Interview and questionnaire were used for methods of data collection and SPSS analysis was used to analyze the questionnaire. The analysis includes the financial years from 2010 to 2013. The analysis is carried out with the help of ratio analysis, regression analysis and trend analysis. This research also includes projections of weighted average cost of capital for the next 5 financial years. It also includes how the company can increase the profit in the coming years with proper management of capital structure.</text>
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                <text>. Emmanuel Attah Kumah and Shabana Mazhar</text>
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