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The Internet's exponential growth is driven by the development and emergence of advanced technologies, attended by a flood of new services. The maturity of these technologies is a decisive factor in the progress of the entire telecom industry,…

Applied Business Analytics for Marketing Decision-Making is an applied textbook designed to help students use data, analytical methods, and visualization to support marketing and business decisions. Written for graduate students in marketing,…

This comprehensive textbook covers Lean Six Sigma methodology for achieving operational excellence across various industries. The book provides an in-depth exploration of Lean and Six Sigma principles, tools, and techniques, from foundational…