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Applied Business Analytics for Marketing Decision-Making is an applied textbook designed to help students use data, analytical methods, and visualization to support marketing and business decisions. Written for graduate students in marketing,…

This comprehensive textbook covers Lean Six Sigma methodology for achieving operational excellence across various industries. The book provides an in-depth exploration of Lean and Six Sigma principles, tools, and techniques, from foundational…

For courses in management science and decision modeling. Quantitative Analysis for Management helps students to develop a real-world understanding of business analytics, quantitative methods, and management science by emphasizing model building,…

For thirty-five years, Colin Drury’s Management and Cost Accounting has successfully helped learners master the key concepts and processes of management and cost accounting. Now in its eleventh edition, the book retains its trademark clear and…