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Applied Business Analytics for Marketing Decision-Making
Applied Business Analytics for Marketing Decision-Making is an applied textbook designed to help students use data, analytical methods, and visualization to support marketing and business decisions. Written for graduate students in marketing,…
Applying Lean Six Sigma for Operational Excellence
This comprehensive textbook covers Lean Six Sigma methodology for achieving operational excellence across various industries. The book provides an in-depth exploration of Lean and Six Sigma principles, tools, and techniques, from foundational…
