Browse Items (401 total)

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the…

Business Law I Essentials 2e is a brief introductory textbook designed to meet the scope and sequence requirements of courses on business law or the legal environment of business. The concepts are presented in a streamlined manner and cover the key…