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- Collection: Faculty of IT Business
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Principles of Marketing—H5P Edition
Principles of Marketing - H5P Edition teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant…
Principles of Microeconomics, 3rd Edition
Principles of Microeconomics 3e covers the scope and sequence of most one-semester introductory microeconomics courses. The third edition takes a balanced approach to the theory and application of microeconomics concepts. The text uses conversational…
Principles of Strategic Management Accounting
This textbook explains the economic and sociological principles that underpin the use of strategic management accounting practices in organizations. Each chapter of the first part starts with a gentle, conversational introduction to the insights of…
