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- Collection: Faculty of IT Business
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Digital Marketing Strategy
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook provides an overview and introduction to digital marketing strategy. It discusses how digitalization has transformed how…
Statistics: Meaning from Data
"Statistics: Meaning from data" helps data science and statistics students to obtain a firm grasp on basic probability and statistical concepts, with a scientific context and examples. The textbook has general applicability across most universities…
Cost and Value Management in Projects, 2nd Edition.
Project manager's guide to achieving cost efficiency and value optimization—thoroughly updated with new cases, examples, and problem sets.
The newly revised and updated Second Edition of Cost and Value Management in Projects provides project…
The newly revised and updated Second Edition of Cost and Value Management in Projects provides project…