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Fundamentals of Successful Marketing is an open educational resource (OER) published by the University of Waikato. This book is designed to deliver foundational concepts, terms, and frameworks commonly needed in an introductory course on marketing.

This book is an essential instructional tool for developing oral communication skills in academic settings, specifically designed for international graduate students, teaching assistants, postdoctoral researchers, and those preparing to enter…

This open textbook for Introduction to Advertising was created under an Affordable Materials Grant. The textbook includes supplementary study guides, slide decks, and assignments.