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Fundamentals of Business, 4th Edition, is an open education resource intended to serve as a no-cost, faculty-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork;…

Fundamentals of Successful Marketing is an open educational resource (OER) published by the University of Waikato. This book is designed to deliver foundational concepts, terms, and frameworks commonly needed in an introductory course on marketing.

This book is an essential instructional tool for developing oral communication skills in academic settings, specifically designed for international graduate students, teaching assistants, postdoctoral researchers, and those preparing to enter…

This open textbook for Introduction to Advertising was created under an Affordable Materials Grant. The textbook includes supplementary study guides, slide decks, and assignments.